JOB SUMMARY

The Senior Marketing Manager role is focused on creating high-touch experiences that elevate each customer interaction. This person will oversee campaigns from inception to execution, crafting communications that build exclusive and memorable customer experiences. We're looking for someone who is not afraid to roll up their sleeves and bring each campaign to life, engaging customers with strategic, high-value touchpoints.

KEY RESPONSIBILITIES

• Campaign Strategy & Execution: Develop, implement, and optimize high-impact marketing campaigns to drive engagement, retention, and customer loyalty. Work across channels including email, digital, social, and web to ensure a cohesive brand experience.
• Project Leadership: Lead and mentor a team of marketing professionals, fostering collaboration and accountability within cross-functional teams. Oversee project timelines, resource allocation, and budgets to ensure timely and successful campaign delivery.
• CRM Management: Utilize HubSpot and other CRM tools to manage customer journeys, segment audiences, and automate communications. Ensure CRM strategy aligns with overall marketing objectives and provides a seamless customer experience.
• HTML & CSS Deployment: Support the team in building, testing, and deploying campaign assets with HTML and CSS as needed, ensuring all touchpoints are visually compelling and technically optimized.
• Vendor & Gifting Management: Build and maintain relationships with vendors to support campaign needs. Oversee gifting initiatives, ensuring quality and timely execution of exclusive customer experiences.
• Crafting Exclusive Experiences: Design and execute campaigns that create unique, high-touch experiences for customers. This includes exclusive events, personalized gifting, and curated experiences that drive customer loyalty and engagement.
• Campaign Briefs & Documentation: Create detailed campaign briefs and directives for cross-functional teams, including content creators, designers, and digital specialists. Provide clear guidance on campaign objectives, key messaging, and KPIs.
• Performance Analysis & Optimization: Regularly analyze campaign performance, providing insights and recommendations to improve effectiveness. Track, measure, and report on campaign ROI, making data-driven adjustments as needed.
• Loyalty & Retention: Develop and execute loyalty and retention strategies, ensuring our campaigns foster long-term customer relationships and improve retention metrics. Continuously refine tactics to engage existing customers and enhance their lifetime value.
• Reporting & Analytics: Utilize Power BI, Microsoft Excel, and other data visualization tools to analyze and present campaign performance data effectively.
• Design Collaboration: Work closely with design teams and possess familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva to support campaign asset creation and provide design guidance.

QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or additional certifications in digital marketing, CRM management, or data analytics is a plus.
• Experience: 7+ years in marketing with a minimum of 3 years in a senior role, managing end-to-end campaign delivery and leading cross-functional teams.
• Technical Skills: Proficient in CRM systems, particularly HubSpot, with a strong understanding of HTML and CSS.
• Reporting & Analytics: Skilled in Power BI, Microsoft Excel, and data visualization tools to analyze and present campaign performance data effectively.
• Design Experience: Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva to support campaign asset creation and provide design guidance.
• Vendor & Gifting Experience: Proven experience managing vendors and executing gifting initiatives, ensuring a seamless customer experience through curated, high-value touchpoints.
• Leadership & Collaboration: Proven experience managing teams, mentoring staff, and coordinating cross-functional projects.
• Analytical Mindset: Strong analytical skills with experience in tracking and optimizing campaigns to meet business objectives.
• Strategic Mindset: Ability to think both creatively and strategically, balancing big-picture vision with attention to detail.
• Loyalty & Retention Experience: Familiarity with loyalty marketing principles and a passion for developing campaigns that build and sustain customer relationships.
• Industry Experience: Experience in the travel or hospitality industry is an asset.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.