DESCRIPTION

Title: Demand Generation Marketing Specialist

Location: Toronto/NYC Office (Hybrid - 3 days in office)

Who we are:

Imagine what even the world's finest organizations could achieve if all their employees were coached to be their absolute best. At EZRA, we're on a mission to do just that. We believe through coaching people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest. We are the fastest growing global coaching company, supporting some of the world's leading companies like Coca Cola and Spotify. If all of this resonates, EZRA just might be the place for you. A key success factor for EZRA is providing powerful content and messaging at events to educate our audiences and inspire action. This is where you come in. If you are someone who thrives on creating compelling campaigns that captivate and convert, pushing the boundaries of creativity, and delivering results -- we want you on our team!

The Role:

EZRA is looking to hire a Demand Generation Marketing Specialist to up-level and execute our campaigns to generate MQLs and driving pipeline growth in North America. This role will report to the Senior Marketing Manager, NA and will partner closely with our Content, Product Marketing, Sales Development, and Marketing Operations teams.

What You'll Do:

• Drive impact - Help achieve demand generation goals by creating, and executing campaigns that will drive MQLs, and pipeline.
• Experiment - Run data-driven experiments to up-level our campaigns and processes.
• Create campaigns-in-a-box -Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
• Execute webinar, direct mail, and email campaigns - Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.
• Campaign impact analysis - Measure campaign performance and generate data-driven insights to improve future campaign performance
• Enable Sales - Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.
• Everything above and more to help contribute to the team's main goal of maximizing marketing-qualified opportunities and driving pipeline.

Who you are:

• Required Experience: 2+ years of experience in B2B marketing, with a focus on demand generation or product marketing in a high growth SaaS environment.
• Technical Skills: Familiarity with marketing and sales technologies, including Salesforce, Outreach, Pardot, Zoom Webinars, and other relevant tools is a plus.
• Analytical Skills: Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.
• Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
• Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.
• Data-Driven: Extremely data-driven; committed to experimenting until you see measurable results.
• Writing skills: Strong writing skills and experience drafting short form conversion-based content for email, webinars, or web pages.
• Education: Bachelor's degree in Marketing, Business, or a related field.
• Growth mindset: Curiosity and desire to learn

What we offer

• Your own world class coach
• Friends and family coaching
• 2 weeks work from anywhere
• Charity Days
• Learning & Development budget
• Weekly wellbeing hour
• Regional benefits package
• Regular team social events

We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us