Marketing Operations Specialist

Solink is a different kind of data-analytics software company. We've successfully made video security a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture-backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

A bit about the role...

Solink is looking for a Marketing Operations Specialist who thrives in a collaborative, innovative environment and has a passion for data-driven marketing. In this role, you'll play a key part in ensuring the operational success of our campaigns and systems. From expertly managing our Hubspot CRM to executing impactful marketing campaigns and maintaining a pristine database, your contributions will help drive measurable results. You'll collaborate closely with sales and marketing teams to align objectives, ensuring seamless lead follow-up and maximizing campaign effectiveness. If you're detail-oriented, love optimizing processes, and are excited about driving brand growth, we'd love to have you on our team!

WHO YOU ARE:

Detail-oriented, process-driven, and always looking to understand the why.

Experienced in CRM platforms, specifically HubSpot, when used for marketing automation and reporting.

Proficient in data hygiene practices to ensure accurate, efficient operations.

Excellent communication and organizational skills.

Strong analytical skills to interpret data and make informed decisions.

Able to multitask and prioritize effectively.

Able to identify issues and develop effective solutions.

Able to work well in a team environment and cross-collaborate.

Strong verbal and written communication skills.

High attention to detail to ensure accuracy in all marketing activities.

Bachelor's degree or College diploma in Marketing or a related field.

2+ years of experience in marketing operations or a related field.

And it would be great if you also:

Knowledgeable about GDPR, CASL, and other privacy regulations to maintain opt-in compliance and manage email databases effectively.

Familiar with marketing tools such as Clay, Apollo, ZoomInfo, ReachDesk, and their integration capabilities.

SECURITY REQUIREMENTS:

Candidates must undergo a criminal records check upon hire;

Be eligible to work in Canada;

Be willing to comply with Solink's own security policies and standards.

WHAT WILL YOU DO?

Build, refine, and maintain reports within HubSpot to assist with information sharing and decision-making.

Meticulously clean, validate, and import contact and company lists for outreach.

Analyze marketing data to surface insights and make data-driven decisions for campaign improvements.

Identify and implement process improvements to increase marketing efficiency.

Manage marketing technologies and tools to support marketing activities and automation, including workflows, emails, landing pages, and list building.

Manage marketing projects with precision, using scalable playbooks.

Define goals and success metrics for marketing programs, reporting on results.

Prepare accurate lists within HubSpot, using a range of filters to segment.

Communicate with sales for effective marketing campaign follow-up and lead engagement.

Ensure compliance with privacy and communication regulations.

Execute and optimize marketing campaigns, focusing on email programs, list segmentation, A/B testing, and performance reporting.

Support and maintain database hygiene.

Document marketing processes for scalability and team efficiency.

WHAT IS SOLINK?

Solink is transforming conventional data into ?smart' data. Solink connects and synchronizes brick-and-mortar business systems like video

• Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We're one of Ottawa's fastest-growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics, and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We're on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead - and our Solinkians make the greatest travel companions...

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We're looking for people who are driven by curiosity, hungry to innovate, and striving to make an impact.

WHY WORK AT SOLINK?

Working with us means you'll be working for a company that values your input and allows you to bring your ideas to life. We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun...

All that - PLUS we offer.....

Flexibility in your chosen hours of work by helping you get "stuff" done (encourages that work-life balance);

Opportunities for growth based on merit, skill, and initiative;

Friendly, welcoming, and team-oriented atmosphere that fosters collaboration;

A creative and innovative environment that mentors supports, motivates, and inspires you to make an impact;

Interesting and exciting assignments ranging in size, type, and complexity;

An ?open-door? policy where communication and brainstorming are encouraged;

A really positive and fun environment working with an incredibly ENERGETIC team;

Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren't covered in our AMAZING benefits program);

Monthly reimbursement toward a health and wellness program;

Extracurricular SOLINKIAN social events (annual ?solink-o de mayo?, so-learns, sports teams, so-lunches, team builders, and much more)

Please note: We currently operate within a hybrid model, this role requires in-office presence at our Kanata office location from time to time.

Solink welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Should you need accommodations, please email via Isarta.

We know that everyone has different experiences and that's what makes all of us so unique. Solink is an Equal Opportunity Employer. We're looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, and an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process.

HOW TO APPLY?

Please submit your cover letter and resume addressed to Queen Amidala outlining why you would be the right fit for this position.