About Boast

Boast specializes in helping organizations claim and access eligible R&D tax credits, minimizing audit risks and time-consuming processes in Canada and the United States. Boast combines in-house technical and R&D tax expertise with the latest AI technology to help companies effortlessly navigate the complexities of tax credits, enabling them to focus on what they do best: Innovate.

Since Boast’s founding in 2011, we’ve helped thousands of businesses across North America tap into more than $600 million in innovation capital to build stronger products, extend their runway and drive world-changing innovation.

About the Role

Boast.ai is seeking a dynamic and creative Content & Brand Communications Manager to lead our brand strategy, elevate marketing communications, and position Boast as a trusted leader in R&D tax credits in Canada and the United States. This role is a blend of content creation, public relations, and brand engagement, requiring a strong storyteller who can craft full-funnel content, develop impactful messaging, and act as the face of the brand through podcasts, webinars, live events, and media engagements.

You will play a pivotal role in strengthening Boast’s internal and external brand presence, driving employee and customer advocacy, and enhancing our reputation through owned and earned media. With your leadership, Boast will become a brand that employees, customers, and partners trust, love, and promote.

Key responsibilities include:

Content Development & Marketing Communications

• Develop and execute a comprehensive content strategy to drive awareness, engagement, and retention across customer segments.
• Create and manage full-funnel content, including blogs, newsletters, whitepapers, case studies, podcasts, social media posts, and video scripts.
• Write and distribute PR assets, including press releases, media kits, and thought leadership articles, to amplify Boast’s authority in R&D tax credits.
• Collaborate with Product and Technical Solution Managers to align messaging with Boast’s solutions for R&D Tax Credits programs.
• Support lead generation campaigns with engaging, audience-specific content.

Brand Representation

• Act as the face of the brand, hosting podcasts, webinars, and live interviews with customers, partners, and industry leaders.
• Represent Boast at industry events, conferences, and media opportunities, showcasing thought leadership and expertise.
• Conduct live event coverage, including social media takeovers, to engage audiences in real-time and strengthen brand visibility.

Social Media & Organic Growth

• Build and execute a robust social media strategy to grow Boast’s organic presence on LinkedIn, YouTube, Twitter, and emerging platforms like TikTok.
• Create engaging content for organic promotion, including videos, infographics, and interactive posts.
• Stay updated on social media trends and leverage insights to maximize visibility and engagement.

Public Relations & External Communication

• Lead PR efforts, building relationships with journalists and influencers to secure high-impact media coverage.
• Monitor industry trends to identify timely opportunities for thought leadership content.
• Collaborate with partners, sponsors, and event organizers to amplify Boast’s voice across earned and shared media channels.
• Manage awards and recognition campaigns to enhance Boast’s reputation and credibility.

Internal Branding & Advocacy

• Partner with HR to strengthen Boast’s employer brand, aligning internal communications and onboarding programs with company values.
• Launch and manage initiatives to improve employee satisfaction, engagement, and advocacy.
• Work with Customer Marketing to develop customer advocacy programs, including testimonials, case studies, and success stories.
• Celebrate employee and customer milestones through personalized appreciation campaigns.

Reputation Management

• Develop and execute strategies to improve reviews on platforms like Glassdoor, Trustpilot, and G2.
• Monitor online sentiment and respond professionally to reviews to enhance trust and credibility.
• Create feedback loops with HR and Customer Success teams to address concerns and improve experiences.

Measurement & Optimization

• Set and track KPIs to measure brand awareness, customer advocacy, and online reputation improvements.
• Conduct regular brand audits and sentiment analysis to identify areas for optimization.
• Use data insights to refine brand strategies and drive measurable results.

Key Competencies: 

• Content Development Mastery: Expert in creating impactful, audience-specific content for various platforms and stages of the funnel.
• Exceptional Communicator: Confident public speaker, podcast host, and webinar facilitator.
• Social Media Expertise: Skilled in crafting and executing organic social media strategies that drive engagement.
• PR Savvy: Proven ability to secure earned media coverage and build relationships with industry influencers.
• Creative Strategist: Capable of crafting innovative, results-driven branding initiatives.
• Collaborative Leader: Thrives in cross-functional teams and aligns brand efforts with company-wide goals.
• Data-Driven Marketer: Experienced in tracking metrics and optimizing strategies for measurable growth.

What you’ll need:

• Solid years of experience in content marketing, brand marketing, public relations, or communications, preferably in SaaS or tech industries.
• Proven track record in developing and scaling brand strategies that drive awareness, engagement, and advocacy.
• Expertise in hosting or managing live events, podcasts, and interviews.
• Strong knowledge of social media platforms, PR tools, and content management systems.
• Exceptional storytelling and communication skills with a flair for audience engagement.
• Familiarity with tools like HubSpot, Google Analytics, Salesforce Account Engagement, and Canva (or equivalents).
• Experience managing internal branding programs to strengthen company culture and employee engagement.

Role Breakdown:

• External Branding (Owned & Earned Media): 40% of the role (PR, thought leadership, social media, awards and media relations).
• Internal Branding & Advocacy: 30% of the role (employee and customer-focused initiatives).
• Reputation Management: 20% of the role (improving and maintaining online reviews and sentiment).
• Measurement & Reporting: 10% of the role (tracking and optimizing brand KPIs).

Why You'll Love Working Here:

• Competitive salary of $90-100K + benefits.
• Hybrid and flexible work culture.
• Open and transparent management structure – collaboration is how we make decisions happen.
• Career growth within this role, including leadership and product innovation opportunities.
• Continuous learning opportunities to promote personal and professional growth.
• Generous vacation time, encouraging you to take the time you need - we trust you to strike the right work/life balance.
• Access to our community events and conferences.