ABOUT THE POSITION:

Are you:

• Comfortable with technology, unafraid of terms like database, docker, and cloud? 
• Someone who knows your marketing numbers by heart?
• Seeking a 100% remote work environment for a better work-life balance?
• Skilled at being self-sufficient and efficiently managing your schedule?

If these criteria resonate with you, we invite you to read on!

We are looking for a Senior Marketing Advisor to take charge of our company's marketing strategy and execution. The ideal candidate should have extensive experience in the field of marketing, a strategic vision, and the ability to help us achieve our growth objectives.

Under the direct supervision of the COO, the Senior Marketing Advisor plays a key role in the company's development, lead generation, customer retention, and maximizing the company's market visibility.

WHY WORK AT WSS?

If you're looking for a position in a large company, one where you're just a cog in the big marketing wheel, this position is not for you. 

Instead, we offer you the opportunity to work for a small, profitable, and growing company where many of your colleagues are recognized as top experts in their fields. Our clients are global and typically large enterprises.

Our working environment has always been remote and we've learned to build strong bonds and maintain a relaxed work atmosphere. Collaboration is easy, and you'll never feel like you’re alone in your basement.

KEY RESPONSIBILITIES:

• Marketing Strategy: Design and implement a comprehensive marketing strategy aligned with the company's goals. Identify market opportunities and trends and adjust the strategy accordingly.
• Ad Campaign Management: Organize and execute campaigns on Google Ads and Meta by developing and applying a strategy in line with the company's objectives.
• Hubspot Mastery: Manage different hubs and seek to enhance the platform's use (Marketing, CRM, Service, and CMS).
• Brand and Positioning: Develop and promote a consistent and appealing brand image. Ensure the brand is well-positioned in the market.
• Lead Generation: Implement lead generation and conversion strategies using various online and offline marketing channels. Work closely with the sales team to support their sales efforts and optimize processes.
• Analysis and Reporting: Monitor marketing performance using key performance indicators (KPIs) and present these KPIs weekly to the company president.
• Budget Management: Develop and manage the marketing budget, optimizing resources to maximize return on investment.
• Partnerships and Relationships: Establish and maintain relationships with strategic partners, marketing agencies, and other stakeholders.

REQUIREMENTS:

• At least 5 to 10 years of experience in marketing strategy or advisory roles.
• Bachelor’s Degree in marketing, communication, business, or a related field.
• Strong understanding of digital marketing principles, market research, and competitive analysis.
• Self-motivated in task execution, visionary in marketing approach, and creative in problem-solving.
• Ability to develop and execute innovative marketing strategies.
• In-depth knowledge of marketing tools and technologies: Meta, Google Ads, Tag Manager, Google Analytics, Hubspot, and more.
• Significant and demonstrable experience in B2B SaaS.
• Advanced proficiency in written and spoken English (the role involves constant contact with clients and partners worldwide).

POSITION BENEFITS:

• Opportunity to shape the company's marketing strategy.
• Collaboration with professionals worldwide.
• 100% remote work.
• Competitive compensation.

If you are an accomplished marketing professional with a passion for innovation and growth, we would be delighted to welcome you to our team. Apply today with your CV and a cover letter.

ABOUT WSS

White Star Software helps businesses simplify the management and monitoring of the world's best OpenEdge applications through ProTop, our SaaS monitoring solution.

We've been in operation for 35 years, serving enterprise-level clients on nearly every continent.