Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world's most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:

For Children. For Change. For Life.

Position: Strategic Marketing Analyst, Growth & Performance Marketing

Reports to: Director, Campaign Strategy

Position Term: Full Time Permanent

Primary Location: Mississauga, Ontario, Canada

Workplace Type: Hybrid

At World Vision Canada, we're not just a charity. We're a global partnership, striving to create lasting change in the lives of the world's most vulnerable children. In the heart of Mississauga, our team uses digital innovation to connect communities and empower individuals to make a tangible difference. Here, your work as a Strategic Marketing Analyst isn't just a job - it's a journey towards a better world.

Job Purpose:

Reporting to the Director of Campaign Strategy, the Strategic Marketing Analyst, Growth & Performance Marketing will play a pivotal role within our Agile product delivery teams.

In this dynamic and hands-on position, you will leverage your data analysis expertise to identify, evaluate, and drive data-based strategy and execution that align with the product vision and priorities.

You will be fully engaged throughout the campaign cycle, from strategy formulation to execution, ensuring that data-driven insights inform every step of the process.

Duties and Responsibilities:

Data Collection

• Analysis

Analytics System Development: Design and implement leading-edge analytics frameworks and systems. Translate complex problems into simple, actionable data models to support decision-making.

• Trend Identification: Analyze large datasets to identify emerging trends, growth opportunities, and performance bottlenecks. This includes monitoring campaign metrics, customer engagement, and market trends.
• Data Mapping and Model Specification: Evaluate and document internal systems and their efficiencies, providing source-to-target mappings and data modeling specifications to ensure high-quality data flows.
• Reporting and Visualization: Develop and manage best-practice reporting systems based on data mining, advanced analysis, and data visualization. Create rich, interactive visualizations that allow key stakeholders to quickly assess campaign performance.
• Data Integrity and Quality: Identify issues within internal data systems, including inaccuracies, inefficiencies, or gaps. Maintain clear protocols for data cleaning, validation, and processing.
• Collaboration with Product Owners: Work directly with product owners and business users to understand their specific data and reporting requirements, while delivering actionable insights on key performance metrics (KPIs).

Cross Collaboration & Stakeholder Engagement

• Cross-functional Collaboration: Work closely with product owners, marketing, and development teams to ensure alignment on analytics needs. Provide stakeholders with insights on campaign performance, customer behaviors, and growth opportunities.
• Proactive Data Analysis: Continuously analyze data to answer critical business questions. Investigate areas for improvement in operational efficiency and effectiveness, and communicate findings to relevant stakeholders.
• Data-Driven Insights: Synthesize data from various channels and sources to develop actionable recommendations that drive performance and productivity. Monitor and track key metrics such as customer acquisition cost, lifetime value, and churn rate.
• Multi-Channel Reporting: Consolidate data from multiple channels, such as website analytics (e.g., Google Analytics, Adobe Analytics), social media platforms (e.g., Facebook Insights, Twitter Analytics, LinkedIn Analytics), email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud), CRM systems (e.g., Salesforce, HubSpot), and paid media (e.g., Google Ads, Facebook Ads Manager).
• Visualization and Reporting Tools: Develop and maintain dashboards and reports using tools like Tableau, Power BI, or Google Data Studio, ensuring they are aligned with stakeholders' KPIs and campaign goals.

Data Acquisition & Integration

• Data Integration: Define and implement methods for acquiring and integrating data from various sources, including third-party data vendors, internal databases, marketing platforms, and cloud-based solutions. Ensure seamless data pipelines for scalability and optimal performance.
• ETL Processes: Develop and maintain efficient data extraction, transformation, and loading (ETL) processes to streamline data flow and reporting across systems.
• Data Flexibility & Scalability: Build scripts and automated processes to handle large and diverse datasets. Ensure the data infrastructure remains scalable and adaptable to growing business needs.

Budget Analysis & Financial Reporting

• Cost-Benefit Analysis: Conduct thorough cost-benefit analyses to inform budget recommendations. Utilize data-driven insights to optimize campaign and project allocation, ensuring maximum ROI.
• Financial Forecasting: Use historical data and industry benchmarks to forecast future financial needs and identify opportunities for cost savings. Ensure budget compliance with industry regulations.
• Proposal and Fund Requests: Gather historical performance data and predictive insights to build comprehensive proposals for new campaigns or fund requests. Ensure these align with strategic goals and financial guidelines.
• Budget Tracking and Monitoring: Develop and manage systems for tracking budget performance against forecasts. Identify financial risks or discrepancies and provide timely updates to management.
• Project Reporting: Provide detailed financial reports on budget execution, identifying deviations and recommending corrective actions as needed to meet financial goals.

Required Skills and Experience:

• Proficiency in Marketing Platforms: Expertise in extracting and analyzing data from key marketing platforms, including:
• Web Analytics: Google Analytics, Adobe Analytics, Mixpanel
• Social Media Analytics: Facebook Insights, Twitter Analytics, LinkedIn Analytics, Instagram Insights
• Email Marketing Platforms: Mailchimp, SendGrid, HubSpot, Salesforce Marketing Cloud
• Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads
• CRM and Lead Management: Salesforce, HubSpot, Zoho CRM, Pipedrive
• Reporting & Data Visualization: Proficiency with tools such as Tableau, Power BI, Google Data Studio, or similar platforms to create interactive dashboards and detailed reports.
• Data Management & SQL: Strong knowledge of SQL for querying large datasets and integrating data from multiple sources.
• Financial Acumen: Ability to analyze and report on budget performance, with a strong understanding of financial metrics and cost optimization strategies.

Qualifications:

• Degree/Diploma in Business, Math, Statistics, Economics or another quantitative field
• 10 years+ of relevant experience in Statistics/Strategist field
• Experience with enterprise-level marketing technology, such as Adobe marketing tools
• Hands-on experience with analytics platforms such as Google Analytics and Adobe Analytics
• Experience in retention or customer facing campaign management within a marketing environment, utilizing data driven decision making
• Understanding of web/mobile development and the capacity to quickly navigate the changing digital landscape
• Experience working with and managing agencies and external vendors
• Demonstrated organizational, interpersonal, communication, and analytical skills
• Experience working with customer journey management an asset
• Working knowledge of development process and project management an asset
• Understanding and experience working with/in Lean Agile Scrum methodology an asset

Why You'll Love Working Here

• Meaningful Impact: See the direct results of your work in the lives of children and communities worldwide.
• Growth Opportunities: We invest in your professional development, offering a path to grow your skills and career.
• Collaborative Culture: Join a team that values innovation, inclusivity, and the power of shared ideas.
• Work-Life Harmony: Enjoy flexible working arrangements, wellness programs, and an environment that respects your personal life.
• Competitive Package: We offer a rewarding salary, comprehensive benefits, and the satisfaction of making a real difference.

If you're ready to lead with heart, innovate for impact, and be a part of a story that changes lives, we want to meet you. Apply now and embark on a career filled with purpose, growth, and community.

#LI-Hybrid

We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.

Canada's Top 100 Employers GTA Top 100 Employers

Our Core Values: We are committed to the Poor. We are Christian. We are Stewards. We value People. We are Partners. We are Responsive.

Qualified candidates must be able to demonstrate a commitment to the core values and mission of the World Vision partnership.

World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.

World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Thank you for your interest; however only those applicants selected for an interview will be contacted.

OTHER DETAILS

• Job Family Marketing
• Job Function Individual Contributor
• Pay Type Salary
• Employment Indicator Fully Remote