A premier Montreal institution since 1909, Lower Canada College (LCC) is a gender-inclusive, day school for students from kindergarten to grade 12 with a strong reputation for preparing students for entrance to universities across the world. Located on a beautiful, seven-acre campus in the heart of Montreal’s Monkland Village, LCC draws students from nearly every continent of the world. As an IB World School, LCC’s enriched educational program consists of academic, co-curricular, and service opportunities that position students to explore and discover their true potential throughout their educational journey.

The school invites applications for the following position:

Position Title: 

COMMUNICATIONS AND DIGITAL MARKETING OFFICER

Position Group: 

Support Staff

Reports To:          

Communications Manager

Status:                 

Full-time, on campus

Start Date:           

March 2025

Job Purpose

The Communications and Digital Marketing Officer will play an integral role in supporting the school’s communications strategy, involving all LCC constituents.

RESPONSIBILITIES 

Communications Support

• Participate in the development and implementation of communications strategies
• Participate in the maintenance of the school’s website and portals
• Assist in editing and writing content for the website, news items, blogs, e-notifications, press releases, the school magazine, and a variety of publications
• Manage content for digital signage
• Coordinate and produce the school’s weekly newsletter for parents (mailbag)
• Liaise with students to provide communications support for student-led activities
• Participate in the production of the school’s bi-annual magazine
• Promote the school’s podcasts and school events
• Manage the calendar of communications-relevant activities
• Support volunteer committees (e.g., parents’ association, alumni association, advancement committee) and fundraising activities
• Provide support to the videographer for the school’s video production

Digital Marketing

• Plan, manage and develop content on a daily basis for the school’s social media channels to maintain and build its social media presence, and initiate new and creative growth
• Research and develop strategic social media and Google campaigns for school initiatives

(e.g., student recruitment, fundraising, alumni outreach)

• Track, measure and report on outcomes related to social media campaigns
• Monitor, listen and respond, as appropriate, to users in a “social” way
• Monitor social media activities of other independent schools and partner organizations
• Research developments and implement best practices in online marketing and communications to support the LCC communication strategy
• Manage the annual marketing calendar (including print, online, paid search)
• Support the advancement team in developing and implementing a social media strategy
• Work collaboratively with the athletics department to support maintenance of athletics social media channels

QUALIFICATIONS

• Bachelor's degree in marketing, administration, or any other field relevant to the position
• 2 to 5 years of related experience
• In-depth knowledge of traditional marketing, digital marketing and social media, including major platforms such as Meta (Instagram and Facebook), LinkedIn, Google ads and search, and search engine optimization
• An expertise in building, monitoring and measuring digital marketing campaigns, and using analytics to make data-driven decisions
• Ability to stay up-to-date with the ever-evolving social media landscape
• Strong communication and collaboration skills with meticulous attention to detail
• Strong organizational skills to manage multiple tasks and deadlines
• Ability to identify and resolve issues quickly and efficiently
• An understanding of the unique communication needs of independent schools, and sensitivity to school culture
• Experience with a content management system (CMS)
• Ability to create engaging content and leverage storytelling to resonate with diverse target audiences
• Strong English writing and editing skills to craft engaging news and magazine articles, and compelling social media posts
• Ability to work independently and as part of a team
• Ability to accept feedback and work well under pressure
• Sound judgement
• Fluency in English and French (written and verbal)

School-Wide Core Values

Professionalism, Continuous Growth, Passion/Excellence, Collaboration/Communication and

Respect & Empathy

How to Apply

Please submit your cover letter and your CV via our online form at www.lcc.ca/careers. 

The closing date for this role is January 24, 2025 at 5 pm (EST). Details about school life can be found at www.lcc.ca.

We thank all applicants but regret that only those shortlisted will be contacted.

LCC is an equal opportunity employer.