SENIOR MARKETING COMMUMMICATION SPECIALIST

ABOUT CARMANAH

Carmanah is dedicated to empowering communities with innovative and reliable traffic safety solutions. With over 20 years of experience, we specialize in providing solar and AC-powered beacons, cutting-edge LED technology, and proprietary energy management systems to improve walkability, enhance visibility, and promote safer streets for everyone. Our industry-leading features—such as wireless communication, remote monitoring, and solar power technology—ensure maximum performance and long-lasting dependability.

OVERVIEW

Join our diverse team as a Senior Marketing Communications Specialist, where you’ll play a pivotal role in shaping and elevating the Carmanah brand across diverse platforms. Reporting to the Director of Marketing & Communications, you’ll leverage your expertise in web content development, SEO optimization, and research-driven storytelling to create impactful campaigns that drive business success. As a senior team member, you’ll lead corporate communications and multimedia projects, mentor junior specialists, and collaborate with cross-functional teams to produce compelling assets, from product videos to infographics and event materials. Your creativity and leadership will help steer innovative marketing strategies, optimize digital performance, and strengthen the Carmanah brand presence while fostering a culture of excellence within the team. If you thrive in a fast-paced environment and are passionate about delivering results through creative storytelling and strategic planning, this is the perfect opportunity for you to make a lasting impact.

This is a permanent full-time role. This is an in-person role, requiring the successful candidate to be located in Victoria, BC. The salary range is $70,000-$80,000.

YOUR PRIMARY RESPONSIBILITIES

• Develop and maintain product assets such as data sheets, web pages, presentation decks and work with external and internal resources to produce product videos.
• Write and optimize website content to maximize SEO performance, improve traffic, and enhance user experience.
• Working with the Digital Marketing Manager, conduct research and analyze data to inform marketing strategies and produce fact-based, engaging content to improve buyer journey and conversion.
• Collaborate with the sales team to generate promotional content to facilitate lead generation.
• Build visually compelling infographics to communicate complex information effectively.
• Work with graphic designer to design brochures, web banners and other graphic materials for targeted audiences.
• Develop engaging social media content.
• Track and measure the effectiveness of campaigns, providing recommendations for continuous improvement.
• Mentor a team of marketing communications professionals, ensuring alignment with project timelines, quality standards and branding guidelines.

QUALIFICATIONS AND SKILLS

• A bachelor’s degree in Marketing, Communications, Public Relations, or a related field; a combination of education and experience will also be considered.
• A minimum of 5 years of professional experience in marketing communications, with demonstrated success in SEO and content strategy.
• Exceptional writing, editing, and storytelling abilities tailored to various audiences and platforms.
• Proficiency in web content management systems and CRMs (WordPress and HubSpot) and analytics tools.
• Excellent research and analytical skills, with the ability to translate data into actionable insights.
• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Proven experience with and ability to develop and deepen content channels, including LinkedIn, blogs, and e-newsletters.

HOW TO APPLY

If this opportunity to work with an exciting organization appeals to you, please apply with your resume and cover letter. Additional information on this role can be found in the full job description.

This posting will remain open until filled.

We look forward to hearing from and connecting with you!

Caramanah believes that diversity is the cornerstone of excellence within our team and mirrors the community we serve. We warmly invite candidates of all genders, ethnicities, cultural backgrounds, sexual orientations, and abilities to apply. Committed to an accessible recruitment journey, Carmanah ensures a barrier-free experience. Should you be approached for a job opportunity, please reach out to us if you require accommodations.

We thank all those who apply but only those applicants who are selected for an interview will be contacted.