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ABOUT US
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
The Associate Marketing Manager supports traditional and digital demand generation and lead nurture programs aimed at driving awareness, consideration, and lead acquisition and nurture for the most effective smart thermostat and energy management system in the hospitality and multi-family market today.
We provide an energetic environment with opportunities to grow among a dynamic marketing and sales team!
The ideal candidate gets results with a passion for understanding customer / buyer personas that enables them to build, implement, and report on personalized content and marketing strategies in paid (traditional, paid search, PPC), earned (PR, trade publications), owned (website content and SEO, landing pages, email) media.
AS AN ASSOCIATE MARKETING MANAGER, YOU WILL:
- Collaborate with marketing, sales, product teams to develop compelling case studies from existing customers to highlight in multiple digital and print assets along the research and validation stage in a buyer journey.
- Support communication plans and execution of new product launches and new feature updates across all channels.
- Collaborate with marketing coordinator to provide tradeshow support and content.
- Develop and continue to improve personas for unique prospect and customers, demonstrating this understanding to inform content strategy in multiple markets (hospitality, multi-dwelling units, on-campus/off-campus, senior living, etc.)
- Develop compelling copy and ideas to create and continually optimize content in lead acquisition sources (paid search, PPC, landing pages / lead forms) as well as lead nurture and ongoing communications via email and automation.
- Drive ESG messaging helping to demonstrate our impact to customer sustainability goals.
- Coordinate with internal teams and agencies on other SEO strategies.
- Continually optimize blog, website & product listing content to deliver best-in-class customer experience on owned content.
- Develop and report on measurable and meaningful KPIs and metrics that support goals with continuous testing and refinement.
- Drive results and support the team across high-level project plans in activating other digital marketing, website, event / tradeshow marketing, email initiatives.
REQUIRED EDUCATION, EXPERIENCES & SKILLS:
- University degree with a focus on marketing, communications, or other relevant stream.
- 3+ years of experience in brand/marketing management or a related position
- Working knowledge of website content management platforms like Wordpress
- Familiarity and experience with CRM & marketing automation tools (Salesforce, Pardot, MailChimp, etc.)
- Familiarity and experience in Adobe Creative Suite or similar (i.e., InDesign, Illustrator)
- Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint
- Self-starter with the ability to quickly solve challenges/problems.
- Ability to lead and grow relationships with cross-functional teams.
- Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously. Fluent English (this role primarily supports a U.S. customer base) with good written skills. French spoken and written language skills an asset.
- Authorization to work in Canada without sponsorship now or in the future.
PREFERRED EDUCATION, EXPERIENCES & SKILLS
- Experience in B2B marketing at an agency or corporate environment
- Understanding of the HVAC, Hospitality, or Energy Management markets
- Working experience in Salesforce CRM
- Working experience in WordPress CMS
- Attention to detail and strong work ethic.
- Critical thinker, who can analyze and improve processes.
- Fluent in French
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
We invest in our employees to ensure they have the marketplace knowledge, skills, and competencies to bring this purpose to life while competing and leading in a global economy. Our training programs focus on end-to-end development, from onboarding through senior leadership.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, defined contribution pension plan and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
Our success is measured by the positive impact we make on people, our communities, and the world through our unwavering focus on environmental, social, and regulatory progress. Learn more about us!
Our Commitment to Diversity, Equity & Inclusion
At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
