Company Overview : Join the innovative team at Vresh Foods, a rapidly growing player in the competitive world of food CPG (Consumer Packaged Goods). Our mission is simple: to craft delicious, high-quality culturally inspired products that resonate with consumers and elevate their culinary experiences. With our flagship product, OG GHEE, leading the way, we're committed to pushing the boundaries of flavor and creativity in the food industry. If you're passionate about building brands, driving growth, and thrive in high-pressure environments, we want to hear from you!

Position: Sales and Marketing Coordinator (aka "Growth Guru")

Location: Calgary (Hybrid)

About the Role: Are you a strategic thinker with a passion for building brands and driving growth, even in the face of challenges? We're seeking a Marketing and Growth Coordinator, also known as our "Growth Guru," to join our dynamic team. In this role, you'll play a pivotal role in shaping the future of Vresh Foods by implementing innovative marketing strategies and driving expansion across multiple channels. From managing e-commerce platforms to curating engaging social media content, you'll have the opportunity to make a tangible impact on our brand's success while thriving in a fast-paced, high-pressure environment.

Key Responsibilities:

• Conduct regular stock-checks and merchandising with our existing key accounts.
• Plan and coordinate in-store samplings with 3rd party agencies in BC, ON and QC in coordination with planned in-store promotions.
• Coordinate and conduct internal marketing events, samplings, and demonstrations to connect with consumers and drive product trial and adoption (weekly local demos)
• Develop and manage affiliate and user-generated content (UGC) programs to amplify brand reach and engagement.
• Manage and curate content across various social media platforms, including Instagram, Facebook, LinkedIn, TikTok, etc., to engage our audience and foster brand loyalty.
• Work with internal graphic designers, photographers etc to ensure assets for various applications are executed on-time and on-brand.
• Maintain and update website content to ensure a seamless and user-friendly experience for customers.
• Track B2B marketing trade spend and collaboratively develop promotion planning for retail portfolio.

Job Requirements:

• Be able to lift 50lbs unassisted
• Possess a valid driver's license and means to travel to demo/sampling locations
• Legally entitled to work in Canada

Qualifications:.

• Passion for food and a deep appreciation for culinary culture and trends. (South Asian cuisine knowledge is a bonus
• 1-3 years of experience in sales and marketing inCPG sector, e-commerce, or digital marketing
• Strong understanding of e-commerce platforms and digital marketing tools
• Proficiency in social media channels and analytics platforms.
• Attention to detail
• Excellent communication, organizational, and analytical skills, with a results-oriented mindset.
• Ability to thrive in a fast-paced, high-pressure environment and adapt to changing priorities.

Why Join Us:

• Opportunity to play a key role in shaping the growth and success of a fast-growing brand in the food CPG industry.
• Collaborate with a passionate and talented team of food enthusiasts and marketers.
• Make a meaningful impact and see your ideas come to life in a dynamic and supportive environment.
• Travel for trade shows and events, representing Vresh Foods and networking with industry professionals.
• Room for growth and professional development opportunities.
• Free samples of our delicious products
• Competitive compensation package.

If you're a marketing powerhouse with a passion for building brands, driving growth, and thrive in high-pressure environments, and meet the job requirements, we want to hear from you! Join us on our journey to redefine the food CPG landscape and delight consumers with innovative products and experiences.

How to Apply:

Please submit your resume and cover letter outlining your relevant experience and why you're the perfect fit for the role.