Data is at the core of our marketing and ecommerce strategy, and this role will shape how we acquire, convert, and retain customers profitably. If you're the type of person who asks "why" before making a decision, thrives on solving complex business challenges, and loves connecting insights to strategy, this role is for you.

This is more than a reporting role-you'll be a strategic advisor, leveraging data-driven insights to optimize marketing effectiveness, enhance website experiences, refine audience strategies, and drive key business decisions that maximize performance and profitability. You'll collaborate cross-functionally to uncover opportunities, optimize customer journeys, and ensure every dollar spent delivers maximum impact.

What You'll Own & Drive

Strategic Insights & Performance Optimization

• Lead customer journey analysis to identify friction points and optimize conversion paths across marketing and website.
• Serve as a strategic partner to leadership, influencing media optimization, website experience, and customer engagement strategies.
• Own and enhance multi-touch attribution (MTA) and marketing mix modeling (MMM) to improve decision-making and spend allocation.
• Collaborate with channel leads to develop and optimize audience segmentation strategies across acquisition, retention, and website.
• Develop forecasts, monitor performance against projections, and provide data-driven recommendations to optimize media spend flighting and channel allocation.
• Analyze the impact of promotional and pricing strategies, making recommendations and proposing tests that maximize revenue and profitability.
• Conduct brand studies, customer research, and surveys to refine marketing and audience strategies.

Testing & Optimization

• Develop a digital testing roadmap in collaboration with marketing, ecommerce, UX, technology, and leadership.
• Design and execute tests using Adobe Target, GA4, and other platforms.
• Analyze heatmaps, session recordings, and behavioral data to enhance customer experiences.
• Evaluate and optimize creative performance across paid media and website, identifying the most effective messaging, visuals, and formats for conversion.

Building a Best-in-Class Analytics Stack

• Maximize MarTech tools to enhance attribution, segmentation, and performance measurement.
• Ensure data integrity and accuracy across marketing platforms.
• Manage event tracking, tagging, and troubleshooting in GA4 and GTM to ensure reliable insights.

Who You Are

• You love tackling high-level strategic questions and diving into granular data to find answers.
• You challenge assumptions, test hypotheses, and use data to drive real-world impact.
• You thrive on autonomy-you don't just analyze; you recommend, push for change, and see results.
• You get excited about solving puzzles and finding clarity in complexity.

What You Bring

• 5-8+ years of experience in marketing analytics and website analytics within retail ecommerce and omnichannel environments
• Strong expertise in GA4, Adobe Target, Google Tag Manager, and attribution tools (Rockerbox preferred).
• Experience with performance measurement, MMM/MTA, and conversion optimization (CRO)
• Proficiency in SQL and BI tools (Looker, Power BI).
• A proven ability to turn data into clear, actionable insights that drive impact.

Why we think you'll like working here:

• Salary range: $115,000 - $120,000
• 3 weeks' vacation and excellent benefits package
• Flexible and Hybrid Working Environment (2 days in the office/3 days from home)
• Paid Birthday Time Off
• Discounted Employee pricing
• Free Suit Every Year
• Working closely with cross-channel teams to give a full business view