Job Summary:

Reporting to the Marketing Manager, Vencora is looking for a skilled Digital Marketing Specialist responsible for driving the execution of our marketing strategy and supporting the translation of Vencora's marketing vision into integrated, multi-channel campaigns, with a focus on digital and automation. We are looking for someone with the ability to think creatively and help expand the perception of Vencora's brand as a leader in the financial services software market.

Job Description:

Company Overview:

At Vencora, we are focused on bringing together strong financial services technology businesses to grow and serve the best interests of their customers and employees. Vencora provides mission-critical solutions to banks, insurers, mutual funds, credit unions and other financial institutions. We are the proud home to more than 15 complementary brands that collectively employ nearly 1,500 personnel across 30 offices worldwide. Our vision is to create the most trusted and collaborative financial services ecosystem to protect the financial security of our customers.

Vencora is a part of Constellation Software Inc. (TSX: CSU), Canada's largest vertical market software company, with a market capitalization of over $90 billion. Constellation has been named the top strategic software acquirer by the Corum Group for the past three years and has completed over 1,000 acquisitions in the past 20+ years. We are a leading buy-and-hold company specializing in acquiring and growing financial services software businesses. With a long-term investment strategy, we focus on partnering with founders to sustain and enhance their businesses while maintaining operational independence and legacy.

Position Overview

Reporting to the Marketing Manager, Vencora is looking for a skilled Digital Marketing Specialist responsible for driving the execution of our marketing strategy and supporting the translation of Vencora's marketing vision into integrated, multi-channel campaigns, with a focus on digital and automation. We are looking for someone with the ability to think creatively and help expand the perception of Vencora's brand as a leader in the financial services software market.

In this role, you will support nurturing leads, funnel progression through the full M&A lifecycle, and brand awareness while managing our automation environment. This includes utilizing B2B marketing platforms and technologies, evaluating paid advertising opportunities, maintaining compelling content to drive brand awareness, as well as delivering actionable insights that align with KPIs.

You will be the lead on executing digital marketing campaign strategies through the lens of sales enablement. The ideal candidate will have a background in B2B email marketing campaigns, paid ad platforms and the set-up, launch, and reporting processes of each. You will have experience with tools like Salesforce, Marketo, Google and LinkedIn Campaign Manager.

Responsibilities

• Develop email marketing campaigns within marketing automation platform to nurture prospects and drive greater funnel engagement
• Manage the technical process for email campaigns; including set-up, segmentation, QA, and post-campaign reporting
• Assess and support the implementation of paid advertising programs and tools on LinkedIn & Google
• Review social media, website, and email analytics to track trends and opportunities for growth
• Build reports and Salesforce dashboards to share insights with Marketing Manager and M&A leadership
• Work towards the identified KPI goals and utilize analytics to guide decisions for content and campaign planning
• Work closely with business development team to ensure Salesforce hygiene and data inputs
• Support the development of net new content for the purpose of sales enablement and demand generation, as well as improve and update existing content (eg. brochures, event materials)
• Support the execution of Account Based Marketing campaigns for high value accounts

Skills and Requirements

• Bachelor's degree in Business Administration, Marketing, Communications or a related discipline
• 2-4 years of digital marketing experience, ideally in a B2B setting
• Strong writing skills, with experience in drafting content
• Data-driven mindset, with experience in reporting and creating actionable insights based on set KPI's
• Experience using Salesforce, or another comparable CRM
• Experience using Marketo, or another comparable marketing automation tool (eg. Hubspot, Eloqua)
• Prior experience with SEO analysis and optimization is an asset
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)

Worker Type:

Regular

Number of Openings Available:

1