A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Brand Management team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, you'll be involved with driving marketing programmes, branding events, corporate leadership seminars, public relations and business marketing forums.

Meaningful work you'll be part of

As an Industry Marketing Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:

Develops in-depth knowledge of assigned sector portfolio in this case, the Energy, Utilities, Mining & Industrial Products sector

Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan

Manages key stakeholder relationships and expectations

Works with a cross functional marketing and sales team to develop high quality, digital marketing campaigns that raise awareness and PwC's position in the market

Identifies and builds connected client journeys including defining target clients, buyers, and audience segmentation

Oversees editorial calendar to ensure on-time delivery of quality deliverables

Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)

Reviews past campaign performance & recommend improvements

Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend

Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey

Experiences and skills you'll use to solve

Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing

Working experience in developing strategic marketing plans and budgets

Proven background in quantitative and analytical skills

Proven effectiveness working with virtual teams across different geographic areas

Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously

Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen

Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team

A demonstrated commitment to valuing differences and working alongside and/or coaching diverse people and perspectives

PwC BC Region Pay Range Information

The salary range* for this position is $80,100 - $133,600, plus individuals may be eligible for an annual bonus payment. Actual compensation within the range will be dependent upon your skills, experience, qualifications and geographic location.

  • Please note that the salary range for this position is reflected for our British Columbia region
. Given our national recruiting approach, we recruit (and may hire) in other regions and therefore the salary range may differ depending on the work location. PwC is committed to competitive compensation and sharing salary ranges in accordance with applicable pay transparency legislation as they arise.

Why you'll love PwC

Your Application to PwC

We embrace new technology to deliver securely and differently for our candidates. To protect your personal information, apply at http://pwc.com/ca/careers and visit http://pwc.com/ca/applytopwc to learn more about what your recruitment experience could look like.

The most connected firm through activity based working

PwC Canada is committed to cultivating an inclusive, hybrid work environment - one that is collaborative, supportive and productive. We work in-person and virtually, as is best suited for our clients, teams and people. We want you to be intentional with your work, how you do it and where it's done. PwC offices are hubs of connectivity and learning. We strongly encourage our people to prioritise in-person work, whether it's in the office or at a client site. This means we expect you to be in-person (either with clients or in the office) at least half of your time. We know that hybrid work is all about balance, and capturing the benefits of in-person work is essential to your growth at the firm. Exact expectations for your team can be discussed with your interviewer.

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We're committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We're committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.

Additional Information

Calgary, AB, Canada
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