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Job Description:

As a member of the Global Marketing Operations team, the Marketing Operations Manager has a passion for the intersection of marketing and technology, and plays a critical role in supporting demand and revenue generation at BlackBerry. The successful candidate will own the creation and optimization of advanced lead flows and lifecycles including scoring and nurturing, and support our analytics team to deliver campaign attribution and ROI reporting to inform growth strategies. You will drive the maturity of the marketing technology stack with a key focus on the Marketing Automation platform install, stewardship, and day-to-day operations including Salesforce integrations. You will provide expertise to inform data-based decision making and workflow optimization to power demand generation programs. Constantly challenging the paradigm, your methodology includes principles that value adaptability and flexibility using an Agile approach to identify actionable insights, test, and optimize.


  • Conceptualize, execute, and effectively coordinate complex lead lifecycle workflows, working closely with operations, demand, and sales teams to deliver a coherent lifecycle strategy across the customer journey.
  • Identify, solution, and optimize operational processes with global stakeholders to ensure continual and transparent cross-functional communication and alignment, using data to drive decision making.
  • Partner closely with brand leaders and demand generation teams to develop prospect and customer journeys that deliver on our brand promise, enriching our lead and contact data profiles to power our growth strategies.
  • Own, implement and manage lead scoring models in Pardot through consultation & alignment with marketing and sales.
  • Manage day-to-day operations and roadmap for the marketing automation platform - working with multiple stakeholders including IT to build scale.
  • Support and interpret business critical reports with a firm understanding of both reputation and demand generation key performance indicators across all channels in collaboration with all marketing functions, sales operations, data teams, and leadership.
  • Partner with cross-functional analytics SMEs to conduct CRM (Salesforce, Pardot) database analysis to understand customer segments, personas, and buying lifecycles - leverage expertise to identify opportunities.
  • Maintain a deep understanding of business drivers and an innate grasp of business metric definitions.
  • Manage select vendor relationships critical to enabling reputation and demand generation programs.

Skills & Qualifications:

  • 7+ years of Marketing Operations or similar experience, in a global B2B environment.
  • Bachelors degree or diploma in a related field. MBA preferred.
  • A keen interest and understanding of the various stages of the B2B Software & Services product lifecycle.
  • Firm understanding of reputation, demand generation, and marketing pipeline models.
  • Ability to coordinate and effectively manage across multiple teams prioritizing and organizing multiple assignments for both self and stakeholders.
  • Extremely detail-oriented, with clear and proven track record of cross functional collaboration to deliver on-time results.
  • Proficiency in Salesforce and marketing automation platforms such as Pardot; analytics tools such as Tableau Cloud, Google Analytics.


Scheduled Weekly Hours:


Additional Information

Waterloo, Ontario

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