We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement


Job Description

The opportunity

The Director, Advice Marketing - Strategic Initiatives plays a pivotal leadership role responsible for leading and supporting strategic initiatives related to business transformation, brand and marketing strategy, marketing operational efficiency, digital strategy, governance and content strategy to drive advisor/client value and accelerate growth. This individual will play a critical role in shaping the overall marketing strategy, identifying opportunities for growth and innovation, and ensuring alignment with organizational and business goals and objectives.

How will you create impact?

Reporting to the Head of Advice Marketing, this role is integral to the ongoing development and management of marketing initiatives to support the Manulife Wealth Management Advice businesses in Canada.


  • Support the development of the annual marketing strategy and planning process
  • Lead marketing strategy and project planning efforts supporting business strategic initiatives that drive growth, brand awareness and advisor engagement
  • Develop and oversee integrated marketing campaigns that generate demonstrable results
  • Leverage all media creatively and effectively to drive business results, including email marketing, A/B testing, social influence, digital advertising channels and website experiences
  • Define clear objectives, metrics and KPIs to measure the success, evaluate campaign success using advanced analytics and regularly report progress to leadership
  • Drive innovation and creativity in marketing strategies, including the adoption of new technologies, channels and tactics
  • Lead cross-functional working groups including creative, compliance, editorial, digital marketing, translation and both external and internal communications
  • Lead operational processes to facilitate marketing campaigns such as compliance review, material creation, and quality improvement so they are delivered accurately, on time and within budget
  • Foster a culture of collaboration, continuous improvement, and accountability within the Advice marketing team
  • Demonstrate and reinforce our Values (Think Big, Own It, Get It Done Together, Share Your Humanity, Customer Obsession and Do the Right Thing), and consistently set an example for the marketing team

What are we looking for:

  • 8+ years of marketing experience preferably in wealth management industry or related field
  • University graduate (advanced degree or certification a plus) in marketing and/or business administration or related filed
  • Strategic problem solver with a forward-thinking approach and passion for the wealth management business
  • Deep knowledge of the full-service brokerage industry, investment advisor practices, and regulatory environment.
  • Proven track record of success in developing marketing strategies that drive business results
  • Strong leadership skills and ability to inspire and motivate cross-functional teams!
  • Excellent analytical skills with ability to translate data into actionable insights
  • Exceptional communication and interpersonal skills with the ability to effectively collaborate with stakeholders at all levels of the organization
  • Excellent organization, prioritization, analytic (data-driven) and presentation skills
  • Demonstrated ability to thrive in a fast-paced dynamic environment and manage multiple projects simultaneously with minimal supervision

What can we offer you?

  • A competitive salary and benefits packages.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.

Our commitment to you

  • Values-first culture

We lead with our Values every day and bring them to life together.

  • Boundless opportunity

We create opportunities to learn and grow at every stage of your career.

  • Continuous innovation

We invite you to help redefine the future of financial services.

  • Delivering the promise of Diversity, Equity and Inclusion

We foster an inclusive workplace where everyone thrives.

  • Championing Corporate Citizenship

We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ?MFC' on the Toronto, New York, and the Philippine stock exchanges, and under ?945' in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact via Isarta.

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$103,050.00 CAD - $185,490.00 CAD

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact via Isarta for more information about U.S.-specific paid time off provisions.

Additional Information

CAN, Ontario, Toronto, 200 Bloor Street East

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