We're a people-first, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our Conversion Intelligence platform helps you grow smarter.

Our team's technical expertise and creativity work together to drive our mission forward every day. We aim to continue being an innovative and inspiring company that both our customers and employees admire-and we invite our future team members to join us!

About the role:

The Director of Product Marketing will spearhead Unbounce's success through serving as the voice of strategy and shaping the positioning of Unbounce's products in the market to deliver customer value. In this role, you will report directly to the Vice President, Products and manage the Product Marketing Team. You will work closely with Unbounce's Senior Leadership Team to provide your insights and expertise which will hold significant weight within corporate strategy, as they provide invaluable market intelligence, competitive analysis, and customer feedback to guide decision-making. By aligning product marketing initiatives with overarching business objectives, you will identify new market opportunities, drive revenue growth, elevate brand reputation, and ensure Unbounce remains an innovative leader in the dynamic realm of digital marketing technologies.

What you'll be doing:

  • Lead, coach, and develop our product marketing team, while fostering collaboration aligned with business objectives
  • Develop and lead winning go-to-market strategies for new product launches and initiatives, including research, launch planning and timelines, communications, enablement, deliverables, and reporting ensuring seamless cross functional execution
  • Identify strategic target market segments that guide marketing, product roadmap, and strategic direction of Unbounce's ecosystem for SMB marketers
  • Support senior leadership with corporate strategy and co-create product strategy in collaboration with Product Management and other stakeholders
  • Lead positioning and messaging efforts to define how Unbounce wins in the market and communicate to our customers, prospects, and internal stakeholders ensuring consistency across all channels
  • Develop and experiment with innovative and customer-centric ways to package and price our products
  • Oversee our competitive intelligence and enablement programs and help identify and execute strategic opportunities to drive revenue growth, differentiate Unbounce, increase TAM and market share, drive informed prioritization of market problems to solve for
  • Be a thought leader internally and externally providing expertise in market insights, competitive landscape, and Unbounce customers that translates into actionable strategies

A little bit about you :

  • Degree/ education in business, marketing, or product marketing.
  • 8+ years product marketing experience in fast-paced, B2B SaaS company
  • Proven experience in creatively positioning and marketing products, software and services in a competitive market environment
  • Ability to think strategically, navigate ambiguity, and break down complex problems
  • Passionate and a driven, self-starter who can work independently as well as part of a team
  • Analytical and data-driven, with experience synthesizing insights to inform marketing strategies and decision-making
  • Track record of creating high quality, impactful product launches and market growth
  • You are an exceptional communicator. You can present and craft a narrative that resonates with both technical and non-technical audiences alike
  • You have excellent leadership and interpersonal skills with a demonstrated ability to collaborate cross-functionally and positively influence people across all teams
  • You're driven to have an impact. As part of a small team, you're motivated knowing that your efforts will have a big splash
  • You have a bias toward action and fast decision making
  • Experience leading product marketing for a multi-product MarTech company is a plus

Share our values:

  • Courage
  • Ambition
  • Being Real
  • Empathy
  • Diversity
  • Connect
  • Amplify
  • Bias for Action
  • Grow People
  • Create the Future
  • Self Leadership

What's in it for you:

Compensation range

  • $170,369 - $200,000

Flexibility and time off

  • A digital-first, distributed working model with flexible hours -- for this role, we will consider all applications from those based in Canada*, with the option to work from our Vancouver office
  • 20 vacation days
  • Holiday Closure: December 25th - January 1st
  • One paid day off on your birthday

One paid volunteer day per year

Health and wellness

  • A comprehensive benefits package including medical, dental, vision, and generous mental health support options - all available on day 1
  • 12 personal wellness days
  • $500 health and wellness allowance**
  • Parental leave and planned reintegration program


  • Org-wide and employee-led DEI and growth initiatives

Professional development time and budget

More perks!

  • One-time work-from-home allowance - $500
  • Annual work-from-home allowance after your 1st year - $250
  • An annual allowance of $1,000 that you can choose to use towards your vacation, or put toward your RRSP contribution**

* Please note that we currently do not have a legal entity set up to operate as an employer of record in Quebec. We thank you for your consideration but we are unable to accept candidates from Quebec at this time.

** These amounts will be prorated based on your start date.

Unbounce welcomes you to be YOU!

At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where Unbouncers can do the best work of their careers. We're bolder and more brilliant together.

We're dedicated to ensuring each Unbouncer feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We're committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.

We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we're taking action against unequal pay in our community through leading the #PayUpforProgress movement.

If you require any accommodations or support during the recruitment process, please email us.

Additional Information

Remote, Canada
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