Job Description :

NOTE: Hybrid (minimum 3 days in the office)

  • Develop engagement campaigns and strategies to drive growth of credit card portfolio
  • Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
  • Maintain and update the marketing campaign calendar monthly including offers, target audiences, forecasting and KPI management
  • Monitor, track and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
  • Develop a test and learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives

What you bring

  • Bachelor's deree in business, marketing or equivalent with 4+ years of experience in financial services industry (credit cards preferred)
  • Experience in designing campaigns, working with creative agencies, and working in an agile environment.
  • Strong brief writing skills and the ability to articulate context, objectives, offers and strategic recommendations
  • Demonstrated ability to work effectively with cross functional partners
  • A customer centric approach to marketing
  • Proficient in HTML, MS Excel, PowerPoint and PowerBI
  • Strong project management capabilities
  • Highly organized, detail-oriented, and able to multi-task within tight timelines

Mandatory Skills:


Additional Information

Toronto, ON
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