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Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations? Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at scale.

Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term.

Recent awards we've won include:

Glassdoor's Best Places to Work 2024

Best Places to Work by Built In 2024

Great Place To Work Certified? 2023

Fast Company's Best Workplaces for Innovators 2023

Financial Times The Americas' Fastest Growing Companies 2023

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey.

Click here to learn more about Samsara's cultural philosophy.

About the role:

We are seeking a results-driven, operationally minded Customer Marketing Manager to scale a best-in-class customer reference program. The customer reference program provides the structure and process necessary to connect our prospects and internal Samsara teams to our customer references at scale. This program is mission critical to increasing customer advocacy, loyalty, and retention to benefit Samsara's long-term growth.

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
  • You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
  • You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara.

In this role, you will:

  • Grow the customer advocate base: Build an always on advocate recruitment mechanism that includes enabling Sales and CS partners to continuously nominating customers, driving ad hoc campaigns to source strategic reference customers that fill business needs, and opening doors for customers to self select into the program.
  • Engage the customer advocate base at scale: Establish a lifecycle-style approach to engage with advocates beyond one-off reference needs that builds community among advocates and strengthens Samsara's brand both with our advocates and the industry at large; this may include but is not limited to a clear reference program onboarding process, gamification, rewards, and a customer facing portal.
  • Enable key internal stakeholders with customer placements: Proactively partner with our Marketing, Sales, Product and Communications stakeholders in sourcing customer stories and references for high-priority in-person or digital engagements; all the while ensuring a positive customer experience throughout the engagement.
  • Measure program/asset effectiveness: Analyze the ongoing performance of the program to improve reference efficacy, drive program adoption and impact, and streamline team efforts; proactively seek feedback from internal stakeholders to continuously optimize the program and align to business needs and priorities.
  • Be a Culture Champion: Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

  • 3+ years of experience in program/project management within the marketing field with a focus on operations.
  • A passion for serving and working with customers and experience working in a fast-paced environment.
  • Outstanding project management and organizational skills with an ability to prioritize amidst many moving pieces.
  • Strong interpersonal skills to help nurture customer relationships and work with cross-functional teams.
  • Excellent written and verbal communication skills.
  • Analytical chops to measure the effectiveness of the Customer Reference program
  • Attention to detail and a commitment to exceptional work are part of your personal philosophy.
  • Bachelor's degree or equivalent experience is required.

An ideal candidate also has:

  • Experience with customer facing advocacy tools.

Samsara's Compensation Philosophy: Samsara's compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary

  • bonus/variable
  • restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.

$76,500-$99,000 CAD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.


Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.


Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email via Isarta or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we have adopted a flexible way of working, enabling teams and individuals to do their best work, regardless of where they're based. We value in-person collaboration and know a change of scenery and quiet space to work is welcomed from time to time, but also appreciate that the world of work has changed. Our offices remain open for those who prefer to collaborate or work in-office, but we also encourage fully remote applicants.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ?' or ?'. For more information regarding fraudulent employment offers, please visit our blog post here.

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