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Digital Marketing Strategist (E-Commerce)

As the Digital Marketing Strategist, you will aim to increase the analytics profile within the Canon e-store team. We are looking for a proactive and driven team member to perform deep-dive data evaluations to help improve our decision-making and the performance of our digital marketing initiatives.


What You'll Be Doing:

  • Create reports and provide required data and observations to key stakeholders from multiple sources
  • Establish analytic benchmarks and evaluate campaign performance by collaborating with Web and Revenue Operations
  • Schedule and lead ongoing performance session with wider e-store team and provide recommendations
  • Build dashboard and reports in order to interpret data sources and provide recommendations to management
  • Act as the primary point of contact for affiliate networks and ensure engagement performance is maximized
  • Collaborate with marketing project teams to drive new business, services, and marketing initiatives
  • Process invoices on a monthly basis and maintain expense tracker


What We're Looking For:

  • Post-secondary education in the Marketing field
  • 3-5 years of related work experience
  • Strong analytical skills to manipulate and interpret data and provide recommendations
  • Excellent computer and technical skills; with a focus on Microsoft Office, Google Analytics, Marketo, Salesforce Pardot, Oracle Marketing Cloud, Hubspot
  • Superb time management skills
  • Good project and process management skills
  • French is an asset



  • Comprehensive health coverage plan that includes medical, dental and vision
  • Life insurance, disability and wellness programs
  • Vacation, Paid Personal Time and Sick days
  • Matching RRSP contribution & Profit Sharing Program
  • Tuition Assistance Program for professional continuing education
  • Discounts on Canon products, retailers, memberships and more!


  • Employee referral program
  • Executive-Hosted BBQ
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
  • Community involvement

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