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GROWMARK is an agricultural cooperative serving cooperatives, retailers, businesses, and customers in Canada and the U.S. We provide customers with fuels, lubricants, crop nutrients, crop protection products, seed, construction services, equipment, and grain marketing assistance. In addition, GROWMARK owns FS PARTNERS and UPI Energy FS, as well as the FS trademark used by affiliated member cooperatives. GROWMARK is large enough to offer solid career opportunities, but small enough to provide a family-oriented, welcoming environment and great benefits.

General Accountability:

Under the direction of the Director, Sales and Marketing, the Communications Specialist is

primarily responsible for creating and disseminating internal and external communication materials. The position is also accountable for marketing program support and execution as directed.

Reports To: Director, Sales and Marketing

Location: 105 Silvercreek Parkway North, Guelph, ON N1H 8M1

Specific Accountability:

  • Assists the Director, Sales and Marketing with the planning, scheduling and execution of
  • Training/Product Launches and/or other presentation/education related functions for UPI Energy FS (?UPI?) Direct, Member Co-operatives, and Retail Operations.
  • Designs and maintains electronic and paper presentation templates and related graphics as required.
  • Assists with the development and production of various graphic designs including but not limited to posters, invitations, cards, brochures and other publications.
  • Work collaboratively with outside design vendors to produce files to UPI specifications. ? Orders promotional items, corporate wear, premiums and incentives as required.
  • Oversees the planning and implementation of rollouts for Sales/Promotion events and product launches (e.g. Dieselex Gold).
  • Co-ordinates the production of required collateral materials to support the sales team, gas bars and other functions as required.
  • Work with Joint Venture partners to steer graphic design towards a cohesive look and feel.
  • Responsible for all UPI decaling including but not limited to; trucks, tanks, gas bars etc.
  • Work with Digital Developer to create various digital materials as needed. Ex. Digital ads, social media
  • Develop and maintain brand guidelines/standards for each product and overarching UPI brand.
  • Facilitates Sponsorship program and ensures fulfillment of all approved sponsorships. ? Assists the Director, Sales and Marketing with administrative support as needed.


To perform this job successfully, an individual must be able to perform each specific accountability satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform specific accountabilities.

  • Post-Secondary degree or diploma in communications, marketing, public relations, or a related field
  • Excellent written and verbal communication skills
  • Highly effective project management, prioritization, multi-tasking and time management skills
  • Computer literate, including effective working skills of MS Word, Excel, PowerPoint, email and Adobe Products
  • Works well with others and handles direction and criticism in a positive manner

Working Conditions:

Indoors in an air-conditioned environment, with minimal physical effort required.


The above statements are intended to describe the general nature and level of work being performed by people assigned to the classification. They are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required of personnel so classified.

GROWMARK, Inc. strives to provide a benefits package that delivers competitive pay for performance, recognizes your dedication to our mission and helps us attract and retain the highest caliber of talent. The cornerstone of our benefits package is the company funded health and dental plan for full time employees, as well as an employer matched defined contribution pension plan, along with life and disability insurance.

We are an equal opportunity employer. Accommodations are available upon request for candidates taking part in all aspects of the recruitment process. Employment may be contingent upon receipt of an acceptable and job-related background check, motor vehicle report, and/or reference check, as applicable and permissible by law.

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