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We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement


Job Description

You're an accomplished analytics professional with established experience working with performance marketing and CRM data alongside marketing teams. You are looking for a place where you have the freedom and scale to significantly impact marketing practices in order to drive business results. A place with strategic leadership and an entrepreneurial culture. Somewhere you can make things happen and inspire change.

As a Senior Manager on the Canadian Insurance Direct-to-Consumer Marketing team within the Affinity Markets organization, you'll be responsible for developing and managing measurement frameworks, improving reporting and supporting budget management. You will play a pivotal role in driving the marketing team's efficiency, effectiveness and scalability. You will oversee and optimize marketing campaigns, technologies, and data, in partnership with cross-functional teams such as Advanced Analytics & MarTech, enabling business growth.

You will play a meaningful role in supporting demand and revenue generation, supporting marketing campaign optimizations as well as strategic storytelling across our Health & Dental, Travel and Life Insurance portfolios, along with a wide variety of other marketing led activities.

The ideal candidate is data-driven, growth minded, with a consistent record in building, executing, and delivering high-impact presentations, visualizations, optimizations and strategies. If you are passionate about driving business impact, thrive at the intersection of data, innovation, marketing, efficiencies and are customer obsessed, this is the place for you.

Responsibilities :

Marketing Analysis

  • Evaluate the efficiency of marketing campaigns, from in-bound lead generation through to engagement, conversion, retention and portfolio expansion
  • Identify areas for optimization and recommend strategies to improve paid marketing, conversion rate optimization and lifecycle programming
  • Monitor budget pacing and key performance metrics across performance marketing channels, web and lifecycle marketing initiatives
  • Establish channel and budget forecasts, with speed and ownership, suggesting tactics and strategies to adjust quickly based on learnings, opportunities and business objectives

Measurement Framework

  • Collaborate with cross-functional teams to define direct-to-consumer metrics & KPIs
  • Design and implement a structured framework for tracking direct-to-consumer marketing activities
  • Work closely with leadership, finance and advanced analytics teams to calculate LTV, ROAS


  • Build comprehensive and compelling narratives to be shared with Key Stakeholders and leadership teams
  • Collect and synthesize overall direct-to-consumer marketing activity on a monthly basis in partnership with marketing team and other stakeholders, crafting a point of view on performance and explaining results in a clear and concise manner
  • Provide insights and recommendations
  • Design and build dashboards and reports that support the market team's ongoing needs

Relationship management

  • Build and maintain effective, productive, and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet mutual objectives
  • Manage day-to-day working relationships with internal and external partners and act as subject matter expert
  • Influence without authority, ability to motivate and manage a cross functional, blended team of specialists


  • 8+ years of Marketing Analytics/Operations, Digital and Business Management experience or related role with a bachelor's degree in Marketing, Business, Analytics or a related field.
  • Masters or MBA a plus
  • Advertising agency experience or experience partnering with agencies an asset
  • Financial/Insurance services industry experience an asset (but not required)


  • Strong project management, analytical, troubleshooting and problem-solving skills while working in a face-paced environment with changing priorities
  • Knowledge of marketing processes, campaign execution, lead management, and marketing attribution models
  • Ability to generate meaningful business and customer insights from a variety of dashboards
  • Familiarity with data management and governance practices, including data cleansing, segmentation and reporting
  • You can easily build relationships and have been part of large, cross functional teams that are working to solve complex problems
  • Experience working within Agile structure
  • You think big, are willing to disrupt yourself and the status quo and are customer obsessed with an entrepreneurial mindset to drive change
  • Results-oriented mindset, focused on driving measurable impact on revenue
  • Drive for continuous improvement and learning, staying updated on current trends and technologies in Insurance and D2C marketing

Systems and Tools:

  • Expert in Excel and Power Point
  • Analytics & visualization tools (Adobe Analytics, Google Analytics 4, DOMO, Power BI/Tableau, Looker Studio)
  • CRM systems (Salesforce)
  • Project Management (Smartsheets, Asana)
  • CDP platforms a plus


About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ?MFC' on the Toronto, New York, and the Philippine stock exchanges, and under ?945' in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact via Isarta.

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$84,375.00 CAD - $151,875.00 CAD

Email us for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact us for more information about U.S.-specific paid time off provisions.

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