Our Vice President, Commercial Growth you will play a pivotal role in driving our company's growth and market expansion initiatives. You will be responsible for developing and executing strategic plans to maximize business opportunities, identify new markets, and enhance our competitive position. This is a senior leadership position that requires a strong background in the insurance industry, exceptional strategic thinking, and proven experience in working to drive business growth.

Decision-making is focused on implementing practical, timely solutions. The job requires getting things done quickly and handling a variety of activities. Self-assurance, and the confidence to purposely drive toward results while constantly problem-solving and engaging the commitment of others is essential.

As a Vice President, Commercial Growth, you are a Strategist, results-oriented, innovative and analytical with a drive for change. You are:

  • to think big picture and anticipate problems;
  • to deal with multiple priorities; and you are
  • Organized and thorough in your follow-up.


  • importantly, you will lead by example, live our values, and drive product, territory, and sector growth strategies to achieve sales targets and expand market share.
  • as a culture leader, fostering collaboration and unity among teams and sectors to cultivate a community of excellence.
  • ownership of high-level recruitment efforts, ensuring the acquisition of top talent to support sales objectives.
  • the sales framework of tomorrow, working towards the development and implementation of innovative strategies to adapt to evolving market dynamics and customer needs.
  • duties as required.

Market expansion

  • with sales, marketing, and regional leaders to develop go-to-market strategies for new territories and target customer segments.
  • competitive landscape and industry trends to identify opportunities and potential threats.
  • Client Partnerships team to focus on strategic allocation of resources to maximize value generation.
  • a key role in the development and delivery of large presentations and contribute to the vetting of Requests for Proposals (RFPs) to secure new business opportunities.
  • and nurture strategic partnerships to expand our product offerings and reach new customer segments.

Operational excellence and advisor development

  • process improvements and operational efficiencies to support scalable growth.
  • with cross-functional teams to ensure seamless integration of new business or acquisitions.
  • advisors with pipeline management and sales training to ensure they have the tools to succeed.
  • key performance indicators (KPIs) and work with internal leaders to develop action plans to address performance gaps.

Strategic Planning

  • and implement a comprehensive growth strategy aligned with the company's vision and objectives.
  • and prioritize growth initiatives based on their feasibility, profitability, and strategic fit.
  • with executive leadership to define long-term goals, KPIs, and milestones for growth efforts.
  • participate in the corporate quarterly business review process to report on the progress of sales goals and the performance of developing Advisors.


  • diplomatic skills essential for navigating complex business scenarios.
  • experience in developing sales plans, crafting sector-specific strategies, and executing them effectively.
  • track record of achieving success in business-to-business sales environments.
  • focus on results-oriented approaches, leveraging effective systems and fostering collaboration among teams to achieve desired outcomes.
  • background comprising post-secondary education, certifications, and noticeable commitment to continuous learning and professional development.
  • leadership qualities, characterized by energy, collaboration, and the ability to inspire and unite teams towards a shared vision.
  • in analysis, problem-solving, critical thinking, decision-making, teamwork, communication, innovation, and adaptability.

Qualified candidates are invited to email their resume and cover letter via Isarta

Lloyd Sadd is actively committed to supporting diversity, equity, and inclusion. We serve and recognize and respect human differences and similarities. We value the diversity of people and actively encourage women, indigenous peoples, members of visible minorities, people with disabilities, and lesbian, gay, bisexual, transgender, and queer (LGBTQ2+) persons to apply.

Additional Information

Edmonton, AB, Canada
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