Princess Auto is a private, Canadian-owned company employing over 3,000 Team Members, with our Home Office in Winnipeg, Manitoba. We provide hard-working Canadians with a unique assortment of tools and equipment through more than 50 stores coast-to-coast, a National Call Centre, and our online store.

Our strength is in our people. In fact, we call our employees Team Members , and our managers Leaders . We all work together towards a common goal: to make Princess Auto a great place to work and shop.

Overview of the Position

The Marketing Channels Coordinator is responsible for the creation and maintenance of Princess Auto's email campaigns and other digital marketing initiatives in accordance with the Marketing Campaign Calendar.

This position is an on-site role, based in our beautiful Home Office, which is located at 475 Panet Road, in Winnipeg.

To be successful in this role, you will need:

  • Work cross-functionally with Team Members to execute marketing channels strategies (social media, Google, email marketing, radio, print, and more)
  • Communicate and work with various 3rd party vendors to execute marketing materials
  • Work with Team Members and 3rd party vendors to traffic marketing materials into market
  • Participate in marketing tactic kickoff and updates meetings
  • Assist with designing, building and executing materials for specific marketing channels
  • Work cross-functionally with Team Members to assemble content
  • Maintain marketing content calendar
  • Maintain segment lists from external sources
  • Maintain audience lists to personalize content
  • Review marketing channel campaigns and prepare reports on key metrics
  • Research new marketing tools and programs
  • Assist with the coordination of media buying
  • Manage messaging workflows and maintains existing workflows

Knowledge, Skills & Abilities:

  • Post-secondary education in a related field such as Communications, Advertising, Digital Marketing, and Creative Communications an asset
  • 1-2 years of experience in a marketing or communications role
  • Experience with Email Design and best email practices, Listrak, Campaign Monitor, Constant Contact, Adobe Creative Cloud, Typography
  • Knowledge of email privacy legislation
  • Experience managing or coordinating social media channels
  • Experience working with traditional marketing channels such as print and radio
  • Experience working with third party vendors on behalf of a business or organization
  • Proficiency in Microsoft Office including Word, Excel and PowerPoint
  • Excellent communication skills, both written and verbal
  • Strong attention to details, meticulous, highly organized, and the ability to prioritize
  • Graphic design skills are considered an asset

What our unique and fun world can offer you:

At Princess Auto, we strive to be unique . . . in our product selection, our Team Members and in our Leadership. We share information. We value opinions and collaboration from all our people across the company, regardless of position or scope of responsibility and work as a collective team in a supportive environment. We strive to provide Royal Service, our high standard of serving not just our customers, but each other, and it is a philosophy we embrace and demonstrate every day. In addition, our Team Members receive:

  • Competitive Compensation
  • Company-funded, comprehensive benefits package (not just for you, but for your eligible dependents too!)
  • Paid vacation and personal care time
  • Paid "My Community Day" (a day to spend volunteering at something meaningful to you!)
  • Long-term Disability coverage
  • Annual Profit Sharing Plan
  • Deferred Profit Sharing Plan
  • Company Pension Plan
  • Group RRSP, TFSA, RESP
  • Maternity Leave top-up plan
  • Discount at our retail stores
  • Free parking
  • Access to onsite amenities such as a restaurant, salon, and gym
  • Training and professional development opportunities
  • Opportunities for advancement and relocation

Voted one of Canada's Best Employers 2024 by Forbes


Princess Auto Ltd. will consult with all applicants requesting accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.

Additional Information

Winnipeg, MB, Canada
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