Marketing Manager - Strategic Focus

Xenali Inc. - Edmonton, Alberta

Xenali specializes in top-tier furnishings, finishing materials and services for the construction industry with products ranging from office and hospitality furniture, millwork, appliances and locker-security technologies. Praised for our value-driven, client-centric solutions, Xenali enhances both the functionality and aesthetics of any project and have earned a high regard in the industry.

Xenali is in a transformative phase aimed at significantly elevating our brand and expanding our outreach across North America. In this critical period, we seek a highly strategic-focused Marketing Manager who will not only manage but innovate and architect our marketing strategy from the ground up.

Your Mission:

As the Marketing Manager, your primary mission will be to craft and execute a visionary marketing strategy that aligns with Xenali's ambitious corporate goals. Your strategic acumen will be crucial in transforming our marketing efforts, from redefining our digital presence to leading a high-performing remote marketing team with a focus on results-driven campaigns.

Key Responsibilities:

  • Strategic Vision: Develop, implement, and lead a comprehensive marketing strategy that marries creativity with analytical rigor to drive brand evolution and market expansion.
  • Digital Strategy Oversight: Select and oversee external consultants and digital campaigns to ensure an effective, expansive digital footprint that enhances engagement and conversion rates.
  • Innovative Campaign Leadership: Design and execute cutting-edge marketing campaigns using a mix of traditional and digital channels to dramatically increase Xenali's visibility and influence in the market.
  • Strategic Team Building: Methodically build and guide a remote marketing team, equipping them with the tools and knowledge to excel in strategic marketing initiatives.
  • Performance Metrics: Employ a data-driven approach to continuously evaluate and refine marketing strategies, ensuring alignment with business objectives and maximum ROI.

Who You Are:

  • A Strategic Architect: You have a proven track record of developing successful marketing strategies that have transformed businesses, in the B2B sector.
  • Digitally Savvy: Experienced in overseeing digital transformation projects and enhancing online presence through strategic use of digital platforms.
  • Leadership Excellence: You are an effective leader who can inspire and mentor team, including remote members, with a strong focus on nurturing strategic thinking and innovative problem-solving skills.
  • Analytical and Insightful: Proficient in utilizing modern marketing tools and analytics to drive decisions and campaign optimizations.
  • Educational Background: You hold a Bachelor's degree (or higher) in Marketing, Business, or a related field, with at least 5 years of strategic marketing management experience.

Why Join Xenali?

  • Impactful Work: Lead strategic marketing efforts that are central to the growth and transformation of our brand at a pivotal time.
  • Growth Opportunity: Play a critical role in shaping the future of marketing at Xenali and growing with the company.
  • Competitive Package: Receive a competitive salary, performance-based incentives, comprehensive benefits, and work-flexibility.

Application Process:

If you're ready to elevate your future to new heights with a innovative organization that is driving for growth, we'd love to hear from you. Please submit your resume along with a cover letter that outlines your strategic vision for Xenali.

Additional Information

Edmonton, AB, Canada
Is this business right for you?

Learn more about the employer

Send my application

Apply with your profile

Apply without profile

Apply WITHOUT creating nor using a profile

Stand out in 1 minute with a personalized video for the employer. An account is required to use this option.

By clicking Send, you confirm that you have read and accepted our Terms of Use and Privacy Policy.

Click and wait until the confirmation page. You will also receive a copy.

More from the employer