The Field Marketing Specialist (FMS) is primarily responsible for driving Red Bull's marketing strategies through the management of consumer promotion programs: specifically, Student Marketeers and the collegiate universe, building relevance and driving trial throughout the region. In addition, the FMS execution of specific Red Bull projects, maintaining focus on our key audiences, developing relationships with key influencers, and keeping the product top of mind for our target consumer.
STUDENT MARKETEER PROGRAM
Recruit, train and manage a team of university students to make Red Bull an integral and relevant part of a student's life.
Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.
Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
Manage the day to day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students.
CROSS FUNCTIONAL COLLABORATION
Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drives trial that engages new & infrequent users and expands the consumer base, and support sales and event initiatives in the region.
Create and deliver a regional marketing plan in line with the national strategy to drive product trial.
Initiate, organize and supervise sales executions that ensure perfect distribution and visibility at and around campus.
Manage regional Consumer Collecting budgets.
1+ years of marketing experience or experience in a marketing related field.
Excellent presentation skills and the ability to seamlessly blend in with an extremely diverse audience.
Strong leadership, initiative and communications skills.
Ability to meet strict and demanding deadlines.
Strong prioritization and organizational skills.
Valid Driver's License and clear drivers abstract.
Fluent in English.
Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.