COMPANY DESCRIPTION

Andau Medical is a fast-growing Canadian medical and dental device company focused on providing the market with quality, innovative technologies that improve patient outcomes and enhance the clinical experience in delivering exceptional patient care. We provide excellent opportunities for growth and learning, ensuring that work brings purpose and enjoyment to our team's life, all while having a work-life balance.

POSITION DESCRIPTION

Andau Medical is looking for a Marketing Manager to lead all marketing efforts. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding, building market awareness and digital/in-person marketing strategies. This person must be able to lead a team of marketing specialists as well as interact with internal Andau leadership and external partners and stakeholders on a regular basis. The role requires a deep understanding of our customers, where most of the marketing work will focus on B2C activities. You will be responsible for providing guidance to our marketing team by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating marketing plans to stakeholders, and ultimately building brand awareness. You will also work closely with our sales team in developing strategies to maximize profits and market share.

RESPONSIBILITIES

• Develop marketing strategy by deeply understanding the company, our customers and products. This includes a thorough understanding of the competitive landscape and which marketing efforts will deliver the most ROI to the business.
• Contribute to marketing effectiveness by developing marketing initiatives that will aid rapid market share growth, from in-person events to our digital footprint and reach.
• Taking a wholistic view of the company goals and determining how and where marketing can drive success: recommending options and courses of action; and implementing directives.
• Areas of responsibility will include events (in-person and virtual), social media, digital advertising, the website, KOL/Ambassador programs, marketing material and other promotional documents and initiatives.
• Oversee the customer experience and journey, improving it wherever possible in collaboration with sales leadership.
• Keep track of market trends and use this knowledge to design and develop strategies that keep Andau ahead of the curve for products and service.
• Work with the internal teams: Sales and Solutions, to effectively position our product portfolio in the market for best sales success.
• Develop and review internal and external data and reporting to drive successful marketing decisions and plans.
• Provide marketing information by responding to team and stakeholder questions and requests.
• Prepare an annual marketing budget, with funds allocated for each area of activity.
• Maintain marketing team results by coaching and leading employees, as well as planning, monitoring, and appraising job results.
• Develop marketing team by providing information, educational opportunities, and experiential growth opportunities.

SKILLS AND QUALIFICATIONS

• B2C marketing strategy and leadership experience, with a sales-focused approach.
• Ability to create and maintain stakeholder relationships - internal and external.
• Knowledge and proficiency in digital marketing including social media, SEO, online ad campaigns, CRM platforms.
• Strong leadership skills with an affinity for coaching and mentoring team members.
• Process-driven with a desire and ability to contribute in a growing, fast-paced environment.
• Self-motivated and accountable for the quality of your work.
• Proficient in marketing research and data review/analysis for decision-making.
• Familiarity with product marketing in the US and Canada.
• Ability to make decisions and keep projects on track by removing roadblocks.
• Ability to leverage consumer insights, financials, and other data input to create strategies.
• Ability to lead through influence at all organizational levels, across teams and departments.
• A strong team member with the ability to foster work relationships through humility, respect, as well as deep product and process understanding.

REQUIREMENTS

• Post secondary education in Marketing, Business, or a related field is ideal with experience being considered in lieu of.
• Master's degree an asset.
• Proven experience (5 - 10 years) in marketing leadership roles.
• Strong understanding of customer personas and the ability to tailor marketing strategies accordingly.
• Experience with digital marketing techniques including SEO, social media management and content creation.
• Experience with design software and other programs for content creation and development.

Please submit resume and cover letter via Isarta.

Andau Medical is committed to equitable, diverse, and inclusive initiatives in our recruitment processes as well as our corporate culture. We welcome applications from all qualified persons.

We thank all applicants for your submissions however, only candidates being considered for this role will be contacted.