Position Summary

The Digital Marketing Specialist is responsible for creating meaningful marketing and brand experiences across different OECM audiences and communities. This involves brainstorming, strategizing, envisioning, and executing great brand experiences.

The ideal candidate has a passion and drive to create meaningful marketing and brand experiences across different OECM audiences and communities. You can confidently work with a Marketing and Communications team to brainstorm, strategize, envision, and execute great brand experiences.

You keep abreast of emerging trends and best practices related to digital marketing, web design, user experience, and social media.

Major Responsibilities

The primary duties and responsibilities include, but are not limited to:

Graphic and Video Design

Advanced design skills required; including graphics and videos, tailored to target audiences, ensuring brand consistency and relevance.

Photography experience is an asset.

Content Development

Design and execute original, creative, and effective marketing campaigns that align with OECM's brand and vision.

Experience writing campaigns is an asset.

SEO and Optimization

Incorporate best practices for SEO to enhance the visibility and reach of digital content across platforms.

Social Media Strategy & Performance

Develop and implement a data-driven social media strategy across all platforms.

Regularly track, measure, and optimize social media performance using advanced tools.

Website Support

Support the Web Manager to review digital marketing requests from internal stakeholders and assist with basic web page edits.

Offer suggestions to enhance and optimize OECM's website to improve engagement, and digital visibility.

Other duties as assigned.

Qualifications and Skills

A college certificate or diploma in marketing, communications, digital media, or a related field.

A minimum of 3 years progressive work experience in a communications, multi-channel and/or digital marketing and design role.

Experience with marketing, graphic design, digital content production, web design, and community management (combination of communications, digital/website management and social media).

Knowledge of various marketing platforms, channels, and best practices i.e. social, digital, and email marketing.

Proficient in Microsoft Office and Adobe products including Illustrator/InDesign and Photoshop.

Experience with content management systems, new media technologies, WordPress, MS Dynamics, etc.

Knowledge of metrics including use of Google Analytics; Knowledge of PowerBI is an asset.

Experienced in design thinking as it relates to the customer experience.

Competencies

Communication - Presents information effectively, both verbally and in writing.

Detail Orientation - Pays close attention to particulars and identifies discrepancies.

Prioritization - Completes the most impactful and urgent work first by organizing tasks and managing time effectively.

Agility - Demonstrates flexibility and adaptability in a fast-paced environment.

Join Our Team

We Offer

OECM is a great place to work. Employees thrive in a collaborative and supportive work environment; enjoy a comprehensive and competitive total compensation package, excellent career growth and professional development opportunities, and a dynamic people-focused company culture that supports work/life balance.

Our Competitive Total Rewards Program includes:

• Medical and dental group employee benefits
• Health and personal spending accounts
• Disability benefits
• Group RRSP with employer matching up to 7.5% of earnings, and increases to 10% after 3 years of service
• End-of-year company group success sharing award
• Annual merit increases
• Paid professional development days
• Tuition assistance program
• An exclusive partnership with NISCL to provide professional development opportunities

Flexible work arrangements, Excellent career growth and learning and development opportunities; A fun work environment with an active and imaginative social committee; A newly renovated office including a comfortable staff lounge with a pool table, dart board, and Nintendo; Workplace diversity and inclusion based on our core values; Benefits and programs to support mental health and overall wellness; And much more!

Diversity and Inclusion

In accordance with OECM's Commitment to Diversity and Inclusion Statement, OECM recognizes and embraces the value of diversity at all levels within the organization. Diversity is an important consideration in identifying and assessing candidates in conjunction with a merit-based approach.

Apply

Apply to this opportunity by sending your resume by no later than 4:30 p.m. on October 25, 2024. We thank all applicants for their interest. However, only those selected for further screening/interview will be contacted. Please let us know if you require accommodation under the Ontario Human Rights Code at any stage of the recruitment process.

About OECM

OECM is a trusted not-for-profit sourcing partner for Ontario's education sector, broader public sector, and other not-for-profit organizations. We contract with innovative, reputable suppliers to offer a comprehensive choice of quality products and services, to generate significant savings for our customers.

Our staff are passionate about leading projects to acquire collaboratively-sourced and competitively-priced products and services for OECM's Marketplace and connecting customers and suppliers with leading edge products and services to meet customers' needs.