Nanoprecise is seeking a Marketing Events Specialist who will be responsible for planning, coordinating, and executing events that align with our brand and business objectives. This role requires strong project management, creativity, and relationship-building skills. You will work closely with the marketing and sales teams to ensure we turn any trade show into a high-impact events-attracting new prospects, engaging with existing customers, and enhancing our brand presence in the industry.

KEY RESPONSIBILITIES:

• Event Planning & Execution: Manage the end-to-end planning and execution of trade shows, conferences, and company-hosted events. Ensure all events run smoothly and align with brand standards and objectives.
• Budget Management: Develop and manage event budgets, ensuring cost-effectiveness while achieving high-quality results. Track expenses and report on return on investment (ROI) for each event.
• Vendor & Partner Coordination: Identify and coordinate with vendors, suppliers, and event venues. Negotiate contracts and maintain strong relationships with key partners to ensure successful event execution.
• Audience Engagement: Develop strategies to increase event registration, attendance, and engagement through email marketing, social media, and other promotional tactics.
• Collaboration with Sales & Marketing: Work closely with the sales and marketing teams to align event strategies with lead generation, customer engagement, and business growth goals. Support post-event follow-up and nurturing activities.
• Event Promotion & Content Creation: Create engaging promotional content, such as invitations, landing pages, email campaigns, and social media assets to drive awareness and registration.
• Metrics & Reporting: Track and analyze event performance, including attendance, engagement metrics, lead generation, and ROI. Provide post-event reports with actionable insights to improve future events.
• Trend Awareness: Stay up-to-date on industry trends, tools, and best practices to deliver innovative event experiences that resonate with our audience.

QUALIFICATIONS:

• Education & Experience: Bachelor's degree in Marketing, Communications, Event Management, or a related field. A minimum of 3 years of experience in B2B event management.
• Project Management: Strong organizational and project management skills, with experience handling multiple events and projects simultaneously.
• Technical Proficiency: Familiarity with HubSpot a bonus.
• Marketing Savvy: Experience creating promotional campaigns and working with digital marketing tactics, including email marketing, social media, and lead generation.
• Budget Management: Proven experience managing event budgets and achieving high ROI.
• Communication Skills: Excellent verbal and written communication skills, with a knack for building relationships with vendors, partners, and internal teams.
• Creativity & Problem-Solving: Creative thinker with the ability to find solutions to complex challenges and deliver engaging event experiences.
• Flexibility: Willingness to travel for in-person events as required and work flexible hours based on event schedules.

Job Title: Marketing Events Specialist

Location: Edmonton, Alberta, Canada, Loc: AB T6N 1G1

Type: Full-time

Reporting to: Head of Marketing

Start Date: January, 2025

Mandatory Experience Required: Experience planning and coordinating B2B trade show activities.

About Us:

Nanoprecise Sci Corp was founded as a services company offering high-quality material failure analysis services. After analyzing failures of various kinds of materials, we realized that all these failures could have been avoided if proper modeling and data analysis of material deformation or degradation were done before the actual failure. Even though the demand for failure analysis services was high, we felt that the demand for predicting such failures in the first place should be phenomenal. We worked hard & continuously innovated and reached a stage where we combined material science with data analytics & reliability to create a truly breakthrough product. This is the reason why we call ourselves an "Engineering Analytics" company.

We are a Canada-based company working to develop IoT engineering solutions for material sciences and industrial assets. We are involved in research, and development of innovative products based on patented concepts in data sciences and analysis, with a 360-degree control over sensor manufacturing, installation, data collection, analytics, and reporting dashboard. Read more about us at https://www.nanoprecise.io

Why Us?

• We offer challenging opportunity to solve real life problems; an experience which you can cherish for lifetime
• We offer an experience that can leapfrog your career in the space of Data sciences, Machine Learning, Deep Learning & IoT
• We are in the space of Industrial IoT which is worth trillions of dollars
• Our product development is based on futuristic concepts of neural networks and based on patented algorithms
• We value attitude over skills and give an opportunity to learn futuristic concepts
• We provide a stable and long-haul outlook of career despite being a startup
• We look to build a culture that values integrity, passion and growth of everyone