Our client, a global manufacturer of electronic connectors and solutions, is currently seeking a Director of Product Marketing to join their team immediately on a permanent full-time basis.

You will be joining an innovative and growing team of professionals in pioneering technology and electronics for over 50 years. Reporting to the General manager, this position will be working out of their office in Markham.

Role and Responsibilities:

• Lead and manage a global team across Product Management, Account Management, Customer Service, and Marketing.
• Drive business growth through strategic marketing initiatives, product roadmap development, and effective cross-functional collaboration across Engineering, Sales, and Operations to enhance market share and ensure long-term profitability for the business unit.
• Develop and implement comprehensive marketing and sales strategies to achieve business objectives and revenue targets.
• Forecast market demand and identify growth opportunities in alignment with business goals.
• Conduct competitive analysis to adapt marketing strategies to dynamic market conditions.
• Monitor and evaluate the effectiveness of marketing and sales plans, adjusting as needed to maximize impact.
• Define and manage the new product roadmap in collaboration with Development Engineering to meet market demands.
• Oversee the product lifecycle from conception to commercialization, ensuring timely delivery and customer satisfaction.
• Identify opportunities for product innovation and differentiation in the Overpass market.
• Collaborate with cross-functional teams to ensure alignment between product development and market needs.
• Develop pricing models and strategies that maximize profitability while ensuring competitive market positioning.
• Establish and refine value propositions for key product lines to enhance customer appeal.
• Analyze market data and customer feedback to adjust pricing and positioning strategies as required.
• Drive initiatives to capture and grow market share in alignment with long-term business objectives.
• Lead Account Management and Customer Service teams to deliver exceptional customer experiences.
• Build strong relationships with key customers to understand their needs and drive tailored solutions.
• Oversee contract negotiations and ensure successful closure of key agreements.
• Develop and implement processes to improve customer retention and loyalty.
• Oversee the creation and execution of advertising, promotions, and communication strategies across print, online, and electronic media.
• Ensure consistent corporate branding across promotional materials, campaigns, and events.
• Measure the effectiveness of marketing campaigns and optimize for greater impact.
• Manage external vendors and partnerships to deliver high-quality marketing deliverables.
• Conduct in-depth market research to identify trends, opportunities, and potential risks.
• Analyze competitor products, sales strategies, and marketing initiatives to inform business decisions.
• Adjust marketing strategies based on changing market dynamics and emerging trends.
• Present actionable insights and recommendations to executive leadership to drive strategic direction.
• Develop and deliver comprehensive reports on demand management, customer service performance, and account management metrics for executive leadership.
• Utilize data-driven insights and analytics to identify trends, risks, and opportunities, providing recommendations for strategic decisions.
• Leverage predictive analytics to enable informed decision-making by the BU and enhance operational efficiency.
• Leverage analytics to interpret customer data, trends and forecasts.

Qualifications :

• Bachelor's degree in Engineering required, MBA in Marketing or Finance preferred
• 10+ years' experience in technical product management or technical marketing leadership
• Industry and customer knowledge of Telecom/Datacom market segments (Mobile Networks, Storage, Servers, Routers, Switches, etc.)
• Well organized and comfortable working in a matrixed environment with ability to communicate effectively with cross functional, geographically dispersed and culturally diverse marketing, engineering, quality and manufacturing teams, vendors and customers
• Demonstrated ability to conduct detailed financial analysis
• Skilled at customer relations; strong business planning and implementation skills
• Demonstrated ability to establish clear performance expectations and coach staff towards success
• Strong verbal, written, and presentation communication skills; ability to persuade and negotiate on sales, service, contract, and other business matters; Strong ?selling? skills
• Demonstrated executive-level management skills and well versed in culture and policy development
• Ability to foster morale and motivate performance
• Willingness and ability to travel domestically and internationally up to 50%

If you believe you are a qualified candidate for this position and would like to pursue this opportunity, please apply to this position by sending your resume.

For more information, please contact:

Alan Hung, Recruitment Specialist

Expand Reach Inc.

905-415-8828, x5002