MARKETING MANAGER

DATAINVENT SYSTEMS CORP is looking for a Marketing Manager who will get to work in a fast growing and challenging environment with like-minded people.

As Marketing Manager, your typical day will involve:

• Developing and refining marketing strategies, campaigns, and content plans aligned with business goals and market trends.
• Working closely with sales, product, and leadership teams to ensure alignment on campaigns, messaging, and customer engagement.
• Overseeing the creation and distribution of marketing materials, manage digital platforms, and analyze performance metrics to optimize campaigns.

ABOUT THE TEAM

Consulting is a fully integrated part of DataInvent Systems Corp-and we're proud to be a growing mid market services firm serving our clients in the Greater Toronto Area (GTA). We work together with our clients to improve business performance, drive shareholder value, and create competitive advantage. We offer a full array of consulting services, but what truly distinguishes us is the approach and delivery of these services-and the results we help our clients achieve.

POSITION SUMMARY

We are looking for a dynamic and experienced Marketing Manager to lead the development and execution of a strategic marketing function. The ideal candidate will have a strong understanding of the Microsoft marketing ethos and bring the ability to create an impactful marketing department from the ground up. This role requires a self-starter who thrives on driving measurable results, maximizing ROI, and building a strong online presence to increase inbound leads.

KEY RESPONSIBILITIES:

• Establish and structure the marketing department, creating scalable processes and selecting the right tools and platforms.
• Develop marketing plans and budgets aligned with company objectives.
• Recruit, manage, and mentor a high-performing marketing team as the department grows.
• Design and implement marketing strategies that align with Microsoft's marketing ethos, leveraging co-marketing opportunities where applicable.
• Conduct market research and competitive analysis to identify opportunities and position the company effectively.
• Craft compelling messaging and campaigns tailored to target audiences across various platforms.
• Build and enhance the company's online presence, including website, social media, SEO, and content marketing.
• Develop and execute demand generation campaigns to drive inbound leads, ensuring a high-quality sales pipeline.
• Utilize tools like Microsoft Dynamics 365 Marketing to automate and personalize customer journeys.
• Track, measure, and report on the performance of marketing campaigns and initiatives.
• Maximize ROI by analyzing data, refining strategies, and reallocating resources as needed.
• Set and monitor KPIs to evaluate the success of marketing efforts.
• Work closely with sales and leadership teams to ensure alignment between marketing and business goals.
• Maintain consistency in branding and messaging across all channels, ensuring adherence to Microsoft's partnership guidelines.

QUALIFICATIONS:

• 5+ years of experience in marketing, with a proven track record of creating and executing successful strategies.
• Experience in building and leading a marketing department is highly preferred.
• Familiarity with Microsoft's marketing ethos, co-marketing processes, and tools.

BENEFITS:

• Competitive salary and performance-based incentives.
• Comprehensive health insurance plans.
• Professional development and training opportunities.
• Flexible work arrangements and a supportive work culture.

Please send an updated resume and cover letter.