Social Media Manager / Content Creator - Retrokid Inc.

Full-time, in-office/remote hybrid

$75,000 annually

Company Description:

Founded in 2019, Retrokid has quickly become one of North America's fastest growing pop culture brands celebrating childhood memories, forgotten favourites, authentic collaborations, timeless designs, original products, and quality apparel.

Partnering with some of the industry's biggest studios, Retrokid has seen incredible success merchandising classic brands including Sesame Street, Fraggle Rock, and The Flintstones, and has become the leading partner to re-establish forgotten brands like The Big Comfy Couch, Nanalan, and Arthur.

With a focus on elevating streetwear through premium apparel and accessories, Retrokid is poised to change the landscape with expansion into larger studio collaborations, live events, extended product lines, and one of a kind pop-up experiences.

Job Description:

We are seeking a Social Media Manager/Content Creator to elevate and grow our online presence by creating highly engaging content, strategic influencer partnerships, and an authentic brand voice.

As our Social Media Manager/Content Creator you are planning and delivering our social media strategy daily, creating high-quality content, interacting and engaging with our community, collaborating with our licensed studio partners, and driving growth through our social platforms while adhering to strict brand guidelines and procedures. If you're an incredible storyteller who knows how to create and optimize irresistible content, this role is for you.

As a company with white-hot growth in the North American pop culture industry, it will be critical for the candidate to be an organized, self-starter with experience working in a fast-paced, start-up environment. You're extremely passionate about all things nostalgic from the ?80s, ?90s, ?00s and knows the difference between a Compact Disc and a Tamagotchi. This is a newly formed role, you will be creating SOPs, planning, and workflows from the ground-up.

At Retrokid, we bring passion and beloved memories to every brand we work with. It's equally important that our staff live and breathe our industry, meaning a deep understanding of North American pop culture and nostalgia, is of vital importance to this role.

Responsibilities:

Provide strategic recommendations for content across all channels with a focus on digital and social media.
Lead the planning, development and execution of approved content, overseeing all creation, engagement, and performance.
Manage and maintain social media calendars across all channels using Hootsuite (or similar campaign software).
Develop new content and copy daily for all collection campaigns and product releases (ie. Reels, Feed, Stories, TikTok).
Represent and maintain a high level of professionalism, good judgement, and tact through all content to build brand authenticity and awareness.
Stay ahead of social media trends to ensure content remains fresh and relevant.
Work with license studio partners to review and approve all content strategy, creative and contests.
Engage with our community by responding to all comments and DMs in a timely manner, while adhering to both brand and licensor guidelines.
Manage and scale our social media presence, with a focus on TikTok, Instagram, and Facebook.
Monitor performance metrics and provide insights to refine and optimize content strategy.
Identify and collaborate with influencers and other content creators to increase reach to new audiences and markets.
Manage both organic/paid influencer and UGC partnerships, from outreach and negotiations to tracking campaign performance.
Collaborate with other internal teams (Product, Design, Marketing, Finance).
Set departmental KPIs and project milestones.
Support all external events (Comic Con, pop-up events, etc.).
Additional tasks and administration as necessary.

Requirements:

2 to 4 years experience as a Social Media Manager or Content Creator.
2 to 4 years experience with TikTok, Instagram, and Facebook platforms in a business management role.
Highly skilled in content creation and editing with first-hand experience with CapCut, Canva, Final Cut, Adobe Premiere Pro or similar editing tools.
Prior experience in a Marketing or Creative role with graphic design skills are an asset.
Must be comfortable being in front of a camera.
Valid passport with the ability to travel throughout North America.
Solutions-based thinker who thrives in a fast-paced work environment.
Skilled in managing sensitive communications and diffusing potential conflicts.
Advanced familiarity of current and nostalgic pop culture from the ?80s, ?90s, ?00s.
Creative thinker with the ability to bring those ideas to life through clear, strategic plans.
Exceptional verbal and written communication skills.
Ability to manage multiple projects concurrently while maintaining attention to detail.
Availability to respond to issues and crises outside typical business hours.
Must be able to travel to Ajax, Ontario at least 2 days per week.