Job Title: Sales and Marketing Manager

Company: Sarina Homes

Location: Calgary, Alberta

Job Type: Full-Time

About Sarina Homes

Sarina Homes is a leading developer specializing in multifamily rental apartments and for-sale townhomes. With a focus on high-quality, community-driven living spaces, we are dedicated to delivering innovative and sustainable housing solutions.

Job Summary

Sarina Homes is seeking a dynamic and detail-oriented Sales and Marketing Manager to manage and direct all leasing, sales, and marketing activities for our multifamily rental and for-sale residential projects. The ideal candidate will have a strong background in real estate marketing, sales coordination, and leasing management, with experience in multifamily rentals and residential sales.

Key Responsibilities

Marketing & Branding:

Develop and execute marketing campaigns to drive awareness and generate leads.
Manage digital marketing efforts, including social media, website content, and email campaigns.
Collaborate with designers and agencies to create promotional materials and advertisements.
Analyze market trends, competitor activity, and customer insights to optimize marketing strategies.

Sales Management:

Develop and implement sales strategies to attract potential buyers.
Direct all sales activities related to townhomes, ensuring sales targets are met.
Conduct property showings, open houses, and sales presentations.
Work with legal and finance teams to facilitate sales contracts and closing processes.
Maintain relationships with real estate agents, brokers, and other industry partners.

Leasing Management:

Oversee all leasing activities for rental properties, ensuring rental rate and occupancy goals are met.
Develop and implement leasing and marketing strategies to attract high quality prospective tenants.
Coordinate and conduct property tours, tenant screenings, and lease signings.
Collaborate with the property management team to ensure smooth tenant move-ins and renewals.

Community Engagement & Events:

Plan and execute events to promote properties and engage the community.
Foster relationships with local businesses, industry partners, and stakeholders to enhance brand presence.

Reporting & Analysis:

Track and report on leasing and sales performance, adjusting strategies as needed.
Maintain a CRM database of leads, prospects, and customers for follow-ups and engagement.
Provide regular updates on market trends, customer feedback, and campaign effectiveness.

Qualifications & Skills

Bachelor's degree in Marketing, Business, Real Estate, or related field preferred.
Licensed by the Real Estate Council of Alberta.
2+ years of experience in sales, marketing, leasing, or real estate.
Experience in multifamily rental and for-sale residential is strongly preferred.
Strong understanding of digital marketing, social media, and branding strategies.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in CRM software, Microsoft Office Suite, and marketing tools.
Ability to work independently and collaboratively in a fast-paced environment.

Why Join Sarina Homes?