We’re building a product-led growth (PLG) motion with sales-assist, where automation, data, and lifecycle design play a critical role in helping users activate, adopt, and convert — with a better customer experience.

To support this, we’re looking for a hands-on Lifecycle Marketing Manager who loves building systems, working with data, and turning insights into automated growth engines.

This is an execution-heavy role with real ownership.

You’ll be responsible for designing, building, and optimizing Plannit’s entire lifecycle engine — from lead to activation to conversion and expansion — primarily through HubSpot automation, segmentation, and data analysis.

You will be in HubSpot daily, building workflows, analyzing funnels, fixing data issues, and launching lifecycle campaigns end-to-end.

If you enjoy autonomy, problem-solving, and working closely with product, sales, and marketing — this role is for you.

WHAT YOU’LL DO

Lifecycle & PLG Infrastructure

• Design and maintain Plannit’s lifecycle stages and pipeline logic across the full customer journey
• Define lifecycle entry/exit criteria based on product usage, behavior, and intent
• Continuously optimize lifecycle flows to reduce manual sales involvement and support a self-serve motion

HubSpot Automation & Data Ops

• Build and maintain advanced HubSpot lifecycle and email workflows (marketing + CRM automation)
• Create and manage dynamic segmentation based on behavior, product signals, and firmographics
• Own contact, company, and deal data hygiene (properties, syncing, lifecycle logic)
• Troubleshoot data inconsistencies and proactively improve data quality

Email & Nurture Programs

• Design and launch automated email nurture programs that:
  • Drive activation and feature adoption
  • Move leads and users through lifecycle stages
  • Support conversion with minimal sales touch
• Continuously test, iterate, and optimize messaging, timing, and triggers

Analytics & Performance Tracking

• Analyze lifecycle performance across key PLG metrics (activation, conversion, time-to-value, drop-off points)
• Build dashboards and reports to track funnel health and campaign impact
• Use data to recommend and implement concrete improvements — not just report on performance

WHAT WE’RE LOOKING FOR

• 3–5 years of experience in lifecycle marketing, marketing operations, or growth marketing
• Strong hands-on experience with HubSpot (Marketing Hub + CRM)
• Proven ability to build automation, workflows, and segmentation independently
• Excellent analytical skills — comfortable working with funnels, cohorts, and behavioral data
• Experience supporting or working within a product-led or self-serve SaaS motion
• Experience working with product usage data or in-app events
• Exposure to B2B SaaS or SMB-focused products
• Experience reducing sales touches through automation
• Familiarity with experimentation or conversion optimization

HOW YOU WORK

This role will be a great fit if you:

• Prefer building and executing over presenting decks
• Are highly autonomous and comfortable owning systems end-to-end
• Enjoy debugging data and figuring out why something isn’t converting
• Think in systems, flows, and automation — not one-off campaigns
• Care deeply about clean data and measurable impact

WHY THIS ROLE IS DIFFERENT

• Real ownership of the entire lifecycle engine
• Direct impact on revenue and conversion
• Close collaboration with leadership, product, and sales
• No bureaucracy, no micromanagement — just outcomes

COMPENSATION & GROWTH

We’re intentionally hiring someone who is experienced, hands-on, and growth-oriented — but still excited to build.

This role offers:

• Competitive compensation aligned with experience
• Opportunity to grow into a senior lifecycle or growth role as Plannit scales
• A meaningful seat at the table as PLG becomes central to our growth strategy

Interested?

If you love automation, analytics, and building scalable growth systems — we’d love to hear from you. Join our team and be part of a company where your contributions directly enable the success of home service heroes in communities across the country.