WORTH Association is a non-profit society working to advance equity across the visitor economy. We champion self-identifying women and gender diverse people working in recreation, tourism, and hospitality through mentorship, leadership development, advocacy, and community connection. While women represent a significant share of the industry’s workforce, they remain underrepresented in decision-making roles. WORTH exists to change that, equipping women with the tools and networks they need to thrive, and partnering with industry to build a more inclusive and resilient future.

Our industry is a significant employer of girls, women, Indigenous women, new Canadians, and 2SLGBTQIA+ populations. Women working in the Recreation, Tourism, and Hospitality sector continue to experience limited upward mobility, underrepresentation in executive roles, wage disparity, work/life balance challenges, retention challenges, sexual harassment, and seasonal or precarious employment conditions. Many of these industries rely heavily on women as frontline workers, yet few are positioned in leadership or strategic roles. Aligned with the UN Sustainable Development Goals (SDGs), our efforts are part of a larger system-wide shift to dismantle structural barriers and foster gender-inclusive economies.