DESCRIPTION:

Job Title: Digital Marketing Specialist - Head of user acquisition

Company: DogPack

Entry Date: August

Location: Saint Laurent, Montreal, QC

Please note that this is a work from office position.

ABOUT US:

DogPack is a vibrant social media app designed exclusively for dog owners. We are currently the largest online dog community in the world and are growing at a very fast pace. As a fast-paced startup, we offer a dynamic work environment with major opportunities for growth. This is an exciting opportunity to be a key player in our marketing department, driving user acquisition and expanding our community.

KEY RESPONSIBILITIES:

• Develop and execute digital marketing strategies to optimize user acquisition across multiple platforms.
• Manage and optimize ad campaigns on Facebook, Instagram, YouTube, TikTok, Snapchat, Microsoft, App Store, Google Play Store, Reddit, etc.
• Monitor and analyze campaign performance, adjusting strategies as needed to maximize ROI.
• Collaborate with the creative team to produce engaging ad content.
• Conduct market research to stay updated with the latest trends and best practices in digital marketing.
• Maintain close attention to detail to ensure high-quality execution of marketing campaigns.
• Take pride in your work and strive for continuous improvement.

REQUIRED QUALIFICATIONS:

• At least 7+ years of experience in digital marketing.
• Extensive knowledge of ad optimization on Facebook, Instagram, YouTube, TikTok, Snapchat, Microsoft, App Store, Google Play Store, Reddit, etc.
• Experience using an MMP
• Proficiency in using the respective ad platforms.
• Strong analytical skills and experience with performance metrics.
• Creative mindset with a focus on innovation and improvement.
• Excellent attention to detail.
• Ability to thrive in a fast-paced startup environment.

BONUS POINT:

• You love dogs!

If you are a creative and detail-oriented digital marketer looking for a challenging role in a fun and engaging industry with plenty of room to grow, we would love to hear from you!

HOW TO APPLY:

Please email us with your resume and a small paragraph explaining why you think this role is perfect for you!