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ABOUT POTLOC
Now an expert at gathering and centralizing valuable information, we help our customers better understand their challenges and successfully meet them. How? By conducting hyper-targeted B2B and B2C social network surveys using advanced geolocation and specific interest-based targeting.
Our team is dedicated to being the best end-to-end service provider for our clients globally.
To do this, we have offices in Canada and Europe!
We encourage professional development and provide support to our employees through our 4 core values: AMBITION, LEARNING, TRANSPARENCY and TEAM SPIRIT.
Here are a couple of key figures to understand our rocketship:
Since 2019, we have:
- Raised $55M
- Grown by 3x year over year
- Grown from 25 to 200+ team members
- Surveyed 3M responses in 44 countries for more than 200 customers
What is the next step for us?
- Expand our presence in the US
- Increase our ability to survey niche audiences.
- Become the next ResTech unicorn
THE MISSION
Join our dynamic Montreal team as a Media Buyer in the market research industry. Your mission will be to support our Social Media Supply team in managing paid campaigns to acquire survey respondents for our end clients. Reporting to our Media Buying & Creative Manager, you will collaborate on executing paid B2B and B2C campaigns targeting various sectors, including automotive, food & beverage, public sector, consumer goods, and more!
Your role will involve developing and optimizing social media campaigns to source high-quality respondents for market research studies. You’ll work with hyper-niche audiences, honing your skills to become an expert in media buying within specialized markets.
A few stats:
🌐 Over 185 Countries targeted in over 30 languages
💪 Our fastest campaign ever took 10 hours. Can you beat that?
📈 We reach over 50,000 respondents every month
🌈 A wide variety of topics including travel and tourism, luxury perfume brands, festivals, real estate, alcohol and cycling to name a few.
YOUR RESPONSIBILITIES
Your team: You will collaborate with a diverse team of strategists, graphic designers, and media buyers, each bringing unique skills, experiences, and expertise to the table.
YOUR DAY TO DAY :
- Develop and implement paid media strategies on platforms such as Facebook, Instagram, LinkedIn and Snapchat to target survey respondents worldwide.
- Take full ownership of paid campaigns, staying informed on their progress and proactively identifying opportunities for improvement.
- Actively manage campaign budgets and margins to ensure optimal performance.
- Monitor, analyze, and report on campaign success and key learnings to continuously optimize results.
- Lead and participate in initiatives aimed at the department’s growth and undertake side projects that contribute to overall success.
- Engage in new initiatives and experimental tests to expand your social media expertise and stay ahead in the industry.
REQUIRED SKILLS
- 3-5 years in paid media management, preferably within an agency setting.
- Expert knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads Manager. Familiarity with additional platforms such as X (formerly Twitter), Reddit, native advertising, and programmatic advertising is a plus.
- Proven ability to manage resources effectively, including handling large budgets.
- Proficient in A/B testing, audience targeting, and campaign optimization.
- Highly organized, with the ability to juggle multiple projects and priorities simultaneously.
- Motivated and comfortable working in a fast-paced environment with rapid changes.
- Ability to meet tight deadlines consistently.
- Strong analytical abilities for performance analysis and reporting.
- Excellent written and verbal communication skills in both French and English.
- Experience in B2B digital marketing and market research is a significant advantage.
WHAT’S IN IT FOR YOU
📈 A dynamic start-up with rapid growth, ambitious goals and a strong team spirit
📚 An excellent onboarding and training program
💸 Attractive salary package and stock options
📊 Clear career paths and biannual performance appraisals
🌞 A fully renovated workspace in the Mile-End, bright, collaborative and fun
🏡 Flexible hybrid policy and up to 2 months Work from Anywhere per year
🏖 4 weeks vacation and 5 personal days
📅 Additional days off for life events (moving, the arrival of a child, wedding, etc.)
🏥 A competitive health insurance to keep you and your family protected
RECRUITMENT PROCESS
- Interview with Talent (30 min)
- Interview with the Media Buying & Creative team manager (30 min)
- Technical Exercise in Office (1 hour)
- Job offer 🙌
