Unbox your potential at SinaLite!

Job Summary: Reporting to the Head of Marketing, the Senior Graphic Designer will create brand guidelines and ensure brand consistency, manage freelancer relationships, produce graphics and other brand assets.

Salary Range: $65,000.00 - $70,000.00

Location(s): This role will be primarily remote. The ideal candidate would be able to come when needed. Locations include: 335 Steelcase Road East (L3R 1G3) and 61 McPherson Street (L3R 3L3).

Key Responsibilities:

Develop creative concepts and create high-quality designs and mock-ups for sales collaterals, trade show promo materials and booth designs, sample kit materials, presentation templates, images and video assets for ads, social media, websites and other marketing channels.

Create graphics, such as infographics, illustrations, superimposed images, icons, logos, etc.

Capture and edit various images and videos, e.g. products, processes, events, interviews, speeches, etc.

Create animations and videos to illustrate a concept or inspire action.

Develop comprehensive brand guidelines applicable to both digital and non-digital assets, including typography, logo variations, usage, clear space, and sizing, colour palette and usage, image and photography style and treatments, etc.

Ensure consistency of the branding across all customer touchpoints that use design elements.

Manage multiple design projects simultaneously, from concept to delivery, ensuring that deadlines are met.

Proof-read and conduct final reviews of design work.

Collaborate with internal requesters from the marketing team and other teams to define project scope, deliverables, and timelines. Explain the rationale behind design choices.

Manage vendors and freelancers, provide clear instructions and briefing, evaluate their work, negotiate fees and ensure output quality and on-time deliverables.

Enable the non-design team with self-serve tools such as Canva or AI image generators. Set up ready-to-use templates and approval process. Provide clear instructions and smooth onboarding to the tools.

Be aware of and apply the latest and greatest design trends.

Be passionate and curious about learning the specifics and details of the company business, products, target verticals, ideal customer profiles, and apply this knowledge to designs.

Key Experience & Qualifications:

5+ years of experience in creative roles (creative agency or in-house).

An impressive portfolio of B2B design work.

Senior-level design skills.

A strong comprehension of UX and how graphics can enhance the online digital user experience.

Proficiency in design software.

Strong understanding of design principles and best practices.

• Some CSS knowledge and experience is a plus
• Good understanding of graphic design specifics for printed materials (e.g. die lines, bleed, white ink, spot colours) is a must-have

Proficiency in digital image capture and editing in both photography and video platforms.

Business-level proficiency in English language.

Design-related degree.

Perks That Go Beyond the Ordinary:

• Health & Wellness: Comprehensive health insurance, dental coverage, life insurance, and vision care to keep you and your loved ones feeling their best.
• Adventure Awaits:Travel insurance for those who love to explore, ensuring peace of mind wherever your journeys take you.
• Holistic Support:Paramedical coverage to nurture your physical and mental well-being, because your health matters to us.
• Thriving Together: Join our wellness program designed to help you flourish both personally and professionally.
• Comfort Zone:Enjoy the freedom of a casual dress code that lets you express your personal style while you work.
• Convenience Matters: On-site parking for hassle-free commuting, because every minute saved adds up.
• Sky's the Limit:Room for growth and advancement within our company, where your ambition is encouraged and celebrated.
• Never Stop Learning:Access company-sponsored learning opportunities to fuel your curiosity and expand your skill set.
• Celebrating You:Join us for employee appreciation events where your hard work is recognized and rewarded.
• And So Much More: From team-building activities and more, we're committed to making your experience with us exceptional in every way.

SinaLite values inclusion and access for all applicants and employees. Should you require accommodation to participate in the application and interview process, please let us know. Alternative formats of this position are available upon request. At SinaLite, we believe that happy and fulfilled employees are the key to our success. Come be a part of a team where your well-being and professional growth are our top priorities.

OTHER DETAILS

• Job Family Marketing
• Pay Type Salary

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