WHO WE ARE:

We are a locally owned and operated company in Kenora ON, with locations in Warroad MN, and Winnipeg MB, helping us close the loop around our communities on Lake of the Woods! Lake of the Woods Brewing Company is Ontario's Northernmost brewery and is committed to sustainable practices, business growth and development, and building external and internal alliances to support local, fresh, and handcrafted goods and services.

Lake of the Woods Brewing Company's flagship location is in a repurposed, historic fire hall in downtown Kenora on the northern shores of Lake of the Woods with a Taproom & Eatery, Retail Store, Online Shop, and Commercial Sales - all under one roof. We are also Minnesota's northernmost brewery located in Warroad on the shore of Lake of the Woods! Our most recent addition is our unique microbrewery and tasting room in downtown Winnipeg, located in Hargrave St Market in True North Square. We are young and we are growing!

If you thrive in a dynamic team environment, then this is the perfect opportunity for you to join the Lake of the Woods Brewing Company marketing team. The ideal candidate is a reliable team player with a positive attitude, is hard working and self-motivated with excellent interpersonal skills. A good sense of humour and the love for a good craft beer is required.

KEY RESPONSIBILITIES

This is a full-time, permanent position. You will be working closely with the Director of Marketing and the Marketing & Purchasing Coordinator and will be responsible for the following:

Social Media:

• Aid the marketing team in the development and execution of social media strategies to enhance brand presence across platforms such as Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Help create engaging content, including posts, stories, and live updates.
• Monitor social media trends and respond to customer inquiries and comments in a timely manner.
• Help with maintaining company website updates.
• Coordinate online contests and giveaways.

Content Creation:

• Produce high-quality and visually appealing content, including graphics, photos, and videos, to showcase our brewery's products and events.
• Collaborate with the brewing and sales teams to capture behind-the-scenes moments and highlight our unique brewing process.
• Schedule photoshoots for new beers, merchandise and food items.
• Assist the marketing team in updating online store (Shopify).

Community Engagement:

• Build and nurture relationships with our online community and industry influencers, responding to comments and messages in a timely and personable manner.
• Build and execute online campaigns to encourage user-generated content and community participation.
• Create monthly email campaigns to communicate promotions, sales, events and new products.
• Create Good Times Magazine/Brochure quarterly to communicate promotions, sales, events and new products.
• Create press release materials.

Marketing Campaigns:

• Help Sales Director and Marketing Director plan and execute exciting marketing materials and campaigns to promote new beer releases and events.

Event Coordination:

• Help plan, schedule and execute taproom events and bookings, off-site events and event sponsorships/partnerships.
• Help setup on-site and off-site events.
• Attend events when possible for social media posts and photos.

Brand Consistency:

• Ensure consistency in brand messaging and visual identity across all marketing channels to maintain a cohesive and attractive brand image.
• Help build consistent and engaging sales materials for our sales team and accounts.
• Design and print POS materials (posters, table talkers, menus etc.) for our retail store, taproom and events.
• Assist with the design and source exciting merchandise for retail sale and giveaway opportunities in the sales department.

Reports to:

• Director of Marketing

KEY QUALIFICATIONS:

• A degree or diploma in Graphic Design and/or Marketing is considered an asset.
• Proven experience in social media management and digital marketing, preferably in the craft beer or hospitality industry.
• Knowledge and use of various social media platforms and trends including, but not limited to Facebook, LinkedIn, Instagram, and TikTok.
• Proficiency in creating and managing social media advertisements
• Technical proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other tools and software such as Canva.
• Creative mindset with a keen eye for visual aesthetics.
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with craft beer and the craft beer scene.

Job Location:

• Preferably full-time at the Kenora Ontario brewery, with opportunity for remote work if necessary.

Compensation:

• $20 - $25 per hour depending on experience and education

If you are interested in this job opportunity and are passionate about working for a cutting-edge business, in a growth sector - we invite you to apply. We appreciate your interest in Lake of the Woods Brewing Company but only those selected for an interview will be contacted. This job posting will remain open until the position is filled.

Lake of the Woods Brewing Company is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Lake of the Woods Brewing Company are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, nationality, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, sexual orientation, gender identity and/or expression, marital, medical history, or any other status protected by the laws. Lake of the Woods Brewing Company will not tolerate discrimination or harassment based on any of these characteristics. Lake of the Woods Brewing Company encourages applicants of all legal working ages.