• Location: This opportunity is a hybrid role based at our head office in Surrey, British Columbia.
• Annual Base Salary: $64,800 - $69,500 CAD.
• Please note that employment is contingent upon the successful completion of reference checks and background checks.

Application Instructions:

• Please submit a resume and cover letter
• Please upload your application files in PDF format only.

SENIOR PRODUCT MARKETING SPECIALIST

SAFE SOFTWARE IS LOOKING FOR A SENIOR PRODUCT MARKETING SPECIALIST TO JOIN OUR MARKETING TEAM. IN THIS ROLE, YOU WILL LEAD THE DEVELOPMENT AND EXECUTION OF GO-TO-MARKET (GTM) STRATEGIES FOR NEW PRODUCT LAUNCHES, CONDUCT IN-DEPTH MARKET RESEARCH TO PROVIDE STRATEGIC INSIGHTS, AND MANAGE KEY RELATIONSHIPS WITH INDUSTRY ANALYSTS AND REVIEW PLATFORMS. YOUR CONTRIBUTIONS WILL BE PIVOTAL IN POSITIONING OUR PRODUCTS FOR SUCCESS, MEETING CUSTOMER NEEDS, AND DRIVING BUSINESS GROWTH.

ABOUT THE TEAM

As part of the Marketing team, you'll work alongside a talented group of cross-functional professionals who collaborate with Product, Sales, and Customer Success teams. The team is responsible for crafting effective GTM campaigns, conducting competitive analysis, and ensuring our products are well-represented in the market through review platforms and analyst relations.

WHAT YOU'LL BE DOING

As a Senior Product Marketing Specialist, you will:

• Lead the development and execution of Go-to-Market strategies for new product launches, feature releases, and market expansions, ensuring strong product positioning and messaging.
• Conduct thorough market and competitive research to uncover customer needs, industry trends, and competitive landscapes, providing actionable insights for Product and Sales teams.
• Manage relationships with key industry analysts, including coordinating briefings, presentations, and inquiries.
• Oversee Safe Software's presence on review platforms like G2, developing strategies to increase review quality and volume, and gathering feedback for product improvements.

QUALIFICATIONS, SKILLS, AND COMPETENCIES

Safers come from a variety of backgrounds with a diversity in skills and knowledge. That said, we find that those who are most successful in this role have experience with the following areas.

Required skills:

• 3+ years of experience in Product Marketing, ideally within the software or technology industry.
• Proven experience in developing and executing Go-to-Market strategies, conducting market and competitive research, and collaborating across teams.
• Strong project management and organizational skills, with the ability to work cross-functionally with teams like Product, Sales, and Customer Success
• Ability to quickly adapt to changing market conditions and campaign needs.
• Excellent communication skills, with a team-oriented mindset that fosters collaboration across departments.
• Analytical skills to derive meaningful insights from data and apply them to enhance marketing strategies.

Desired skills / Bonus points:

• A Bachelor's degree in Marketing, Communications, Technology, or a related field, or equivalent experience.
• Experience managing industry analyst relations and review platforms like G2.
• A strong grasp of marketing metrics and experience working with Digital Marketing teams to analyze and optimize campaign performance.

What You Can Expect

When you choose a career with Safe Software, you're also choosing...

• Meaningful Work: Make a profound impact across our business, workplace and data integration product.
• A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
• Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
• Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
• Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
• Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
• Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That's right, no waiting period.
• Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
• Shared Success: Share in Safe's success with our bi-annual profit sharing and RRSP/TFSA matching program.

An Accessible Commute: Regardless of your commute method, we're located close to public transit, and provide complimentary parking and bike storage for our team!

About Safe Software

Safe Software is the creator and developer of FME - the data integration platform with the best support for spatial data worldwide. Over 10,000 organizations around the world use FME in industries like AEC, government, utilities, and transportation to maximize the value of their data.

Founded in 1993, Safe is headquartered in Surrey, BC with over 200 team members and counting. We're always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?

Our Commitment to Diversity and Inclusion

Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion. We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status. Should you require accommodations during the recruitment process, please contact via Isarta.