We are growing! We are looking for a passionate, driven, and enthusiastic candidate to join our team for the position of Social Media & Email Specialist, located in our Head Office in Guelph, Ontario.

Job Description

We are looking for an energetic and creative Social Media & Email Specialist to develop, implement, and manage Skyline's social media strategies to enhance Skyline's brand presence and engagement across various platforms. The Social Media & Email Specialist would be involved in creating and curating compelling content, monitoring social media trends, and analyzing performance metrics to drive effective social media campaigns. They will be responsible for developing personalized email journeys that engage investors at every stage of the journey. They will collaborate with internal teams to align social media initiatives with broader marketing objectives and ensure a cohesive brand voice while supporting Skyline's shared goal of creating meaningful value and an exceptional experience for our customers, our people and our communities.

What you will be doing:

• Assist with the content planning, creation, and implementation of social media strategy to engage prospects and increase leads through web, blogs, infographics, and social media.
• Develop and implement personalized email journeys that nurture leads and engage investors at various stages of the journey, ensuring a seamless and targeted experience.
• Create detailed customer personas by analyzing market data, investor feedback, and behavioral trends to guide segmentation and personalization in email marketing campaigns.
• Collaborate with cross-functional teams to align email content and messaging with personas, ensuring relevance and resonance across all touchpoints.
• Ensure social media content is consistent and cohesive among all the Group of Companies that is in alignment with Skyline's strategies.
• Construct social media calendars to outline upcoming posts by dates and times of future postings on social media platforms.
• To foster innovation and creativity support the launch and growth of new developments with relevant social/content programs and cross-functional collaboration.
• Analyze metrics to identify trends and effectiveness of campaigns.

What we look for:

• College Diploma or University Degree in Communications, Marketing, Journalism, Business, Public Relations/Media Relations, or related field.
• Minimum three (5) years experience in a social media, content marketing, and/or communications role AND three (5) years social leadership experience OR any equivalent combination of education and experience determined to be acceptable.
• Demonstrated understanding of Automated Email Marketing and Drip campaigns.
• Advanced social media experience with various platforms for driving campaigns. Experience with but not limited to: Blogs, Instagram, Twitter (X), Facebook, LinkedIn, etc.
• Strong knowledge of strategic communication, marketing, and public relations.
• Proven ability to execute social/content campaigns and programs.

Why you want to work here:

• You get a thrill from cultivating and maintaining relationships.
• Problem solving, innovation and troubleshooting comes second nature to you and you're looking for a place to showcase that.
• You will be supported by highly engaged, kind, and supportive team members who want to help you achieve the strategy and vision you create.
• You love handling multiple challenges and working for a company that will allow you to develop opportunities for growth.
• You want to work for a company that supports diversity.
• Working for a growing company that supports environmental stewardship and social responsibilities is a must for you. Learn more about our sustainability commitments here.

The Skyline Group of Companies is a fully integrated investment management organization: grounded in real estate, powered by people, and growing for the future. Every aspect of Skyline is managed with the utmost care and attention to detail, from consulting with investors to fostering a sense of community at each and every one of its properties.

We offer our employees competitive pay, benefits, RSP matching program, paid volunteer day, on-going training, growth potential and so much more. Our workplace culture empowers staff at all levels to become involved in supporting and building vibrant communities.

Come be a part of Skyline - Building Careers and Communities!