OVERVIEW

Software Product Marketing Associate Specialist

Reporting to the Manager of Software Marketing and Sales Training, you will have the opportunity to manage the entire Product Life Cycle of our Software products. Your expertise in software marketing strategies will play a crucial role in launching and positioning our products competitively in the market. With your knowledge of Adobe Suite and marketing automation tools, you will develop compelling marketing content, analyze data, and provide training to our sales team.

RESPONSIBILITIES

Key Responsibilities:

• Develop and monitor strategic marketing programs for the software portfolio
• Deliver 'train the trainer' materials to technical pre-sales staff
• Maintain consistent contact with various sales channels
• Plan and develop software-related customer events (virtual and in-person)
• Create and maintain high impact communication pieces regarding the software portfolio
• Support sales representatives and vendors by responding to inquiries
• Monitor, assess, and evaluate sales performance indicators
• Create and maintain website content related to the software marketing portfolio
• Partner and liaise with Software Vendors and Canon Group Company counterparts to support business development, training, product launches, and marketing initiatives

QUALIFICATIONS

To Succeed, You Will Need:

• Bachelor's degree in marketing or business
• Minimum 2 years of related work experience in Product Marketing
• Strong project and process management skills to lead projects across various business units
• Ability to balance multiple priorities and meet deadlines
• Excellent analytical skills to generate reports and analyze data for recommendations
• Knowledge of Vlookup, Pivot Tables, and Formulas in Excel
• Knowledge of Adobe Creative Suite
• Experience in hosting and delivering online and in-person events
• French language skills considered an asset

Why Join?

HYBRID WORK

• We offer a Hybrid work schedule. You will be in the office

Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)

• When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools

BENEFITS

• Comprehensive health coverage plan that includes medical, dental and vision
• Life insurance, disability and wellness programs
• Vacation, Paid Personal Time and Sick days
• Matching RRSP contribution & Profit-Sharing Program
• Tuition Assistance Program for professional continuing education
• Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

• Free coffee and snacks
• On-site cafeteria and outdoor patio
• Employee gym and fitness centre
• Employee referral program
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
• Community involvement
• Employee Appreciation Events

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