Escalade Wines & Spirits is a national wine and spirit agency bringing top quality Canadian representation to our suppliers and parent company. A joint venture between global wine conglomerate Viña Concha y Toro and long-standing Canadian company Charton Hobbs, Escalade combines a portfolio of successful brands and proven excellence in distribution and marketing.

This role encompasses all aspects of Marketing; coordination, trade and creative marketing roles, as well as analytics for sales. The Marketing and Analytics Specialist will support the Sales team and supplier partners in the strategy, planning and execution of marketing initiatives to drive increased awareness and sales. This role includes leading the coordination of complete marketing programs in collaboration with events, product marketing, creative, editorial, and digital marketing, insights for selling, as well as with the wider business and sales teams in the region.

The successful candidate must have a great deal of self-discipline, set high standards for themselves, be competitive, and be a great team player. Experience in beverage alcohol sales, packaged goods, or the hospitality industry is required as well as fundamental wine and spirits (WSET 2) knowledge is ideal.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Execute the completion of marketing program applications. i.e., Shelf talkers & neck-tags, image programs, value-adds, thematic, in-store tastings, special events and bottle images for liquor board websites
• Develop, Lead and execute brand events in line with the brand strategy, working closely with supplier partners to coordinate POSM, printing and distribution for promotional, sales, and event materials
• Coordinate and manage the logistics of trade shows, sampling and market visits
• Help manage and update all activation and retail programming calendars and budget requests.
• In collaboration Provincial Managers and Brand Owners, develop long term and annual brand plans and initiatives that increase the baselines and maximize in-store activation, enhance with ATL when relevant.
• Coordinate tactical pull-through activity to stimulate sales in channel/customers (either through customer tools or agency teams)
• Present and sell-in strategic marketing plans that will facilitate brand/product growth
• Analyze programs effectiveness, provide insights for selling, targeted opportunities for the field sales team, trends and analysis on the business, participate in monthly business reviews
• Perform pricing reviews. Manage competitive price positioning by identifying benchmark competitors and performing category analysis. Run different pricing models to evaluate and recommend best pricing scenarios.
• Review market trends, competitive activity, and brand performance. Use market analysis to create cohesive brand strategies, evaluate existing activity and propose improvements

JOB REQUIREMENTS:

• 2+ years experience in an FMCG environment within a marketing or sales function
• University or College degree in Marketing, or equivalent discipline. Knowledge of the marketing of wine and spirits or of an important consumer brand is a plus.
• Industry and wine knowledge (preferable)
• Spanish is an asset

Interested? Apply today.

The above information is representative of the work performed in this position, however it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.