Job Title: Digital Marketing Specialist

Location: Cambridge, ON | On-site

Job Type: Full-time

Benefits: RRSP, health/dental/vision package, reimbursement for tuition and professional dues, paid vacation, personal days, and sick days

Get to Know Us:

Eclipse Automation, part of Accenture, delivers cutting-edge custom automated manufacturing solutions across multiple industries. We combine advanced automation expertise with Accenture's digital transformation capabilities to create smart, efficient, and sustainable manufacturing systems. Our global network includes facilities in Canada, the United States, Germany, Hungary, Switzerland, and Malaysia, ensuring regional expertise and global strength.

The Position:

The Digital Marketing Specialist is responsible for the planning, preparation, and execution of B2B digital marketing campaigns to increase marketing qualified leads, drive new logo pipeline and create traction with target accounts across various platforms. The incumbent will collaborate with cross-functional teams to create compelling online experiences that attract mid-market to enterprise clients, positioning Eclipse Automation as the premier automation solution for enabling the digital manufacturing. The Digital Marketing Specialist is also responsible for managing the development, implementation, optimization and analyzing of all email, advertising, SEM, content marketing, and direct marketing programs while delivering the Eclipse Vision and the Eclipse Entrepreneurial Culture.

What You'll Be Doing:

• Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation, and conversion
• Lead the development, execution and optimization of all lead generation activity, including inbound and outbound programs
• Set overall marketing goals to attain qualified pipeline aligned with sales goals
• Plan, manage, optimize and execute all digital channels, including SEO/SEM, email marketing database, website, social media and display advertising campaigns
• Collaborate with the Content Marketing Manager to ensure consistent messaging and storytelling across digital platforms
• Monitor key digital marketing metrics and provide regular performance reports and dashboards with actionable insights
• Manage the digital marketing budget, allocating resources effectively across various initiatives
• Oversee A/B testing and conversion rate optimization strategies to improve campaign effectiveness
• Design, build and maintain our social media presence, maintain an editorial calendar to deliver targeted content and deliver insights from reporting/measurement
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to design and create landing pages for different campaign types and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Deep experience with customer journeys, building customer journeys and using i.e. Google or Adobe analytics to drive insight for action
• Establish and execute a digital marketing strategy to distribute content
• Ability to develop ad copy and graphics for PPC campaigns
• Deep experience working with HubSpot, Monday.com, SemRush, Hotjar, Google Ads, LinkedIn Ads, etc.
• Track and measure campaign performance, website analytics and user behavior to inform optimization efforts and identify areas for improvement
• Utilize Google Analytics, social media dashboards, and other tools to track and analyze social media metrics, measuring performance and identifying opportunities for growth

What We're Looking For:

• Bachelor's Degree in Marketing, Communications, Public Relations, Design or equivalent
• 8+ years of experience in enterprise digital marketing with a proven track record of driving results
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics)
• Working knowledge of ad serving tools (AdSense, Ad Manager)
• Experience in setting up, managing and optimizing Google Adwords campaigns and Google Console.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience working with WordPress and other web content management tools
• In-depth knowledge of various social media platforms and distribution best practices
• Ability to analyze customer metrics, reports, and trends
• Familiarity with Web Content Accessibility Guidelines (WCAG
• Solid experience using HotJar, Semrush, Ubounce, Monday.com, HubSpot, Canva, or other illustrative tools
• Experience managing and increasing traffic to company blogs

What We Offer:

• Reimbursement for tuition and professional dues
• An on-site fitness facility
• Three weeks of vacation and five paid personal days (to start)
• RRSP matching program
• Free snack program

Why Join Us:

Here at Eclipse Automation, creation and innovation are at our core, and our culture reflects that. Fast-paced and continuously fostering growth, we encourage the entrepreneurial spirit that our teams embody, and leverage each of their strengths to do better for our people, our clients, and our communities.

Our teams are made up of innovators, thinkers, and doers, with the know-how and expertise to exceed expectations, and the relentless spirit to create and reinvent. Our people are what enable us to live up to our name - to eclipse all others, inspiring and creating outcomes that change the world.

Eclipse Automation is committed to creating an accessible and inclusive work environment. It is our policy to recruit and select applicants solely on the basis of their qualifications. We are an equal opportunity employer that hires talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, or any other status or condition protected by applicable law.

Eclipse Automation encourages applications from all qualified candidates. Those in need of accommodation at any stage of the recruitment process should notify?via Isarta. Any information received that relates to accommodation needs of a candidate will be addressed in a confidential manner.

OTHER DETAILS

• Pay Type Salary