Our customers are highly active on Facebook and Meta platforms, yet today our organic social presence is underutilized. We rely heavily on paid ads, which are execution-heavy and demand more creative assets than we can sustainably produce.

We believe organic social — done well — can become a core growth and brand channel, helping us differentiate from well-funded competitors, build trust, and create a real community around Plannit.

To make that happen, we’re hiring a Social Media & Community Manager to own our organic social strategy and execution end-to-end.

The objective of this role is to build a strong, consistent, and differentiated organic social presence, starting with Facebook and expanding from there.

YOU WILL BE RESPONSIBLE FOR:

• Defining how Plannit shows up on social
• Creating and executing a sustainable content strategy
• Engaging with our audience and growing an active community
• Analyzing what works (and what doesn’t) — and iterating quickly

This is a hands-on, owner role. You won’t just execute a calendar created by someone else — you’ll build it, run it, and improve it.

WHAT YOU’LL DO

Social Strategy & Positioning

• Develop Plannit’s organic social media strategy, with a strong focus on Facebook / Meta
• Analyze competitors and identify content gaps and differentiation opportunities
• Define content pillars that balance:
  • Education
  • Product value
  • Industry insights
  • Relatable, human content for home service professionals
• Translate business and product priorities into engaging social narratives

Content Planning & Execution

• Own and maintain a consistent social content calendar
• Come up with creative, repeatable content formats that don’t require heavy production every month
• Write clear, compelling copy in English and French
• Repurpose existing assets (blogs, product updates, customer insights) into social-friendly content
• Collaborate with internal teams when visuals or ideas are needed — but operate independently day to day

Community Management & Engagement

• Actively engage with followers: comments, messages, reactions, and conversations
• Foster a sense of community and trust, not just broadcasting content
• Understand how to “show up” authentically on social for SMB operators
• Monitor feedback and surface insights back to marketing, sales, and product

Performance & Optimization

• Track organic performance across key metrics (reach, engagement, follower growth, content performance)
• Identify what resonates with our ICP and double down on it
• Make data-informed recommendations to improve content and cadence
• Align organic insights with paid efforts over time (without owning paid ads)

WHAT WE’RE LOOKING FOR

• 3–5 years of experience managing organic social media for a brand or product
• Strong understanding of Facebook / Meta as a primary channel
• Excellent written communication skills
• Bilingual (English & French) — written fluency required
• Experience analyzing competitors and adapting strategy accordingly
• Comfortable owning both strategy and execution

• Experience in B2B SaaS or SMB-focused products
• Experience building or managing online communities
• Familiarity with social analytics and content testing
• Experience working alongside paid media teams or agencies

HOW YOU WORK

This role is a great fit if you:

• Are both creative and structured
• Enjoy owning a channel end-to-end
• Like testing ideas and learning from real audience feedback
• Understand that great social content doesn’t need to be overproduced
• Care about engagement and relevance more than vanity metrics
• Are comfortable being the voice of a brand online

WHY THIS ROLE MATTERS

• You’ll own a channel that is currently underleveraged
• You’ll shape how our audience perceives and interacts with Plannit
• You’ll have real autonomy and visible impact

COMPENSATION & GROWTH

We’re looking for someone experienced enough to own the role, but still hands-on and excited to build.

This role offers:

• Competitive compensation aligned with experience
• Opportunity to grow into a senior brand, content, or community role
• A key seat in shaping Plannit’s long-term growth strategy

Interested?

If you’re excited about building an organic social presence that actually matters — we’d love to hear from you.