ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world -class team.

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The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self -motivated and dedicated marketing associate to join our North American marketing team, and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data -driven approach and will need to get hands -on to accomplish tasks.</span>

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The candidate should be open to travel (domestic and international), and may have to occasionally accommodate collaboration in global time zones.</span>

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Country:</span></span></i></b> Canada</span></span></i>

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Work location: </span></span></i></b>Remote </span></span></i>

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Seniority level:</span></span></i></b> Associate/senior associate (full -time)</span></span></i>

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Job responsibilities include, but are not limited to, the following:</span></span></b>

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• Develop a strong understanding of Go -to -Market (GTM) strategies and best practices to drive effective marketing initiatives.</span></span> </span></span></span>

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• Be on the top of relevant technology trends. Update marketing data of your region. Provide business intelligence (should have strong data analyses and number crunching capabilities).</span>

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• Work with Manageengine channel partners to support their business requirements and learn/share best practices.</span>

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• Work closely with the sales team to understand customers better, identify concerns, improve sales conversions and gain insight. Use this to recommend future course of action.</span>

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• Work on a customer segmentation and engagement program.</span>

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• Identify relevant tradeshows for participation, and ideate on ManageEngine's own events - from conceptualization, to logistics, and follow -ups.</span>

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• Write high -quality, tailor made content for continuous improvement of the ManageEngine website - making use of SEO principles, and analyzing past data.</span>

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• Translate and review content produced in English to the French language.</span>

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• Design and implement email marketing campaigns to acquire new customers. Analyze data for continuous improvement of email campaigns.</span>

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• Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers.</span>

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• Ideate innovative marketing actions such as direct mailer campaigns, social media campaigns, and drip marketing initiatives.</span>

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• Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars, and creative videos.</span></span> </span></span></span>

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• Define, report on, and optimize key metrics.</span>

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</span></span>Basic qualifications</span></span></b>

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• 4+ years of relevant work experience in regional marketing and growth initiatives. Experience in B2B/high -tech products/services is preferred</span>

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• Proven experience working with industry tools and analytics packages including email, web analytics, and marketing automation platforms</span>

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• High proficiency in the English and French language.</span></span> </span></span></span>

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• Proven experience writing high -quality blogs and articles</span>

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• Superior oral and written communication skills with an innate attention to detail</span>

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Preferred qualifications</span></span></b>

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• Experience in the online/digital marketing/advertising industry</span>

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• At least 2 years of marketing or product management experience in the internet, software, media and high -tech industries</span>

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• Accomplished range of skills from strategic thinking to creative and detailed execution</span>

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• Ability to manage time and multiple priorities with a variety of internal and external stakeholders</span>

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• Ability to present ideas to various levels of an organization to explain and gain support for initiatives</span>

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• The demonstrated ability to work independently and autonomously</span>

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Mandatory:</b></span>

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Professional Proficiency in French and English: Candidates must demonstrate professional written and verbal proficiency in both French and English. This includes the ability to communicate effectively and articulate ideas in both languages.</span>

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Pay: Base salary of $70,000.00 -$90,000.00 CAD per year.</span>

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Casual dress</span>

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Dental care</span>

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Extended health care</span>

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RRSP match</span>

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Vision care</span>

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Monday to Friday work schedule</span>

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Work Location: Remote based out of Toronto with travel</span>

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To apply, please submit a resume. No phone calls or office visits.</span></span>

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