Location: Ottawa, ON (Hybrid/Remote options available)

Employment Type: Full Time (37.5 hours/wee).

Reporting to: Director, Public Affairs and Communications

Anticipated Start Date: March 1, 2026

About Us

The Appraisal Institute of Canada (AIC) is the country's leading real property valuation association, representing more than 5,000 members across Canada and internationally. Since 1938, AIC has advanced the highest standards in real estate valuation through education, professional designations, and public trust. In partnership with ten provincial associations, AIC grants the distinguished Accredited Appraiser Canadian Institute (AACI?) and Canadian Residential Appraiser (CRA?) designations. Our members are recognized as Canada's valuation experts, providing independent and reliable appraisal services that support confident decision-making across real estate markets.

Position Summary

The Communications & Content Specialist will be responsible for planning, developing and optimizing clear, compelling, and strategic content across multiple channels, including e-blasts, reports, web content, social media, and Member communications.

This position requires exceptional technical writing and storytelling abilities, a strong ability to translate complex industry topics into accessible content, and experience in stakeholder communications, particularly within associations or regulatory organizations.

Key Responsibilities and Duties

Strategic Content Development & Knowledge Dissemination

• Research, write, edit, and proofread targeted, high-quality content, including articles, reports, whitepapers, and educational materials relevant to the property valuation profession.
• Create and coordinate Member-focused communications, including e-blasts, updates, and informational guides.
• Translate technical and policy-driven industry concepts into clear and engaging content suitable for different audiences, including appraisers, policymakers, business leaders, and the general public.
• Develop and maintain FAQs, fact sheets, and key reference materials to support members and stakeholders.
• Collaborate with subject matter experts and the public affairs team to ensure advocacy-related content is effectively communicated to stakeholders.

Stakeholders Communications

• Draft and coordinate official organizational communications, including press releases, policy updates, and industry announcements.
• Ensure consistent and aligned messaging across all departments to maintain consistency and clarity in communications with Members, regulators, and other key stakeholders.
• Support the executive team by developing speeches, presentations, and op-eds.
• Serve as the primary point of contact for Member and stakeholders inquiries related to communication materials.

Event & Educational Communications

• Support the development of marketing materials for webinars, conferences, and workshops.
• Prepare pre-event and post-event content, including summaries, key takeaways, and reports to disseminate valuable insights to Members.
• Assist in crafting clear and impactful speeches, talking points, and presentations for association leaders.
• Collaborate with the communications team and external partners to develop multimedia assets, including infographics, short-form videos, and interactive content.

Editorial & Quality Control

• Work closely with the communications team to maintain and enforce editorial standards, style guides and brand voice consistency across all content.
• Edit and proofread materials for clarity, engagement and accessibility, ensuring alignment with industry best practices.
• Develop templates and best practices to streamline content creation and enhance consistency and efficiency in both internal and external communications.

Collaboration & Strategy

• Work closely with the executive team and cross-functional teams to align communications with the association's goals.
• Identify opportunities for proactive storytelling, brand positioning, and thought leadership within the industry.
• Gather feedback from Members and stakeholders to continuously improve communication efforts.
• Track and measure the impact of communication efforts, providing insights and recommendations for content optimization.
• Work closely with the communications and public affairs team to ensure advocacy messaging is effectively integrated into content strategies, and to optimize digital content distribution and engagement tracking.

Additional Responsibilities

• Other duties assigned as necessary

Education and Experience

• Bachelor's degree in Communications, Journalism, Public Relations, or related field.
• 3+ years of experience in professional writing, communications, or content strategy, preferably in an association, regulatory body, or industry organization.
• Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style across different audiences and platforms.
• A demonstrated ability to quickly learn technical industry concepts.
• Experience managing multiple communication channels, including digital, print, and in-person events.
• Familiarity with content management systems (e.g., WordPress), email marketing tools (e.g., Mailchimp), and social media platforms (e.g. Buffer).
• Strong project coordination and organizational skills with the ability to meet deadlines.

Preferred Qualifications

• Experience working in the Canadian real estate, finance, or property valuation sector.
• Knowledge of French (bilingualism is an asset).
• Familiarity with regulatory and legislative communications.
• Experience with analytics tools (Google Analytics, social media insights) to evaluate communication effectiveness, in collaboration with the communications team and external experts.

What we offer

• Flexible hybrid work model that supports balance, wellbeing, and productivity.
• Opportunity to make a meaningful contribution by supporting the integrity and credibility of the Appraisal Profession across Canada.
• Competitive compensation package commensurate with experience.
• Comprehensive health benefits.
• Generous paid time off.
• Collaborative and knowledgeable team that values transparency, open dialogue, and shared expertise.

HOW TO APPLY / Interested and qualified candidates are invited to submit their resumes with a cover letter describing how they meet the position requirements. We thank applicants for their interest, however, only those advancing in the process will be contacted. This position will remain open until filled, however preference will be given to applications received by January 26, 2026.

EMPLOYMENT EQUITY: The AIC is an equal opportunity employer committed to the principles of employment equity and inclusion. Applicants from all backgrounds are welcome to apply.

AIC welcomes and encourages applications from people with disabilities in compliance with the Accessibility for Ontarians with Disabilities Act and other applicable legislation. Accommodations are available on request for all aspects of the recruitment & selection process. If you require an accommodation, please contact us.