Title: Marketing Specialist

Location: Vancouver, BC (Hybrid)

Type: Permanent, Full-Time

About PhotoSat

PhotoSat is a global leader in satellite data processing and high-precision mapping solutions for the mining and energy sectors. For more than 70 years, we've combined deep industry expertise with cutting-edge technology, machine learning, and advanced geospatial analytics to help our clients make confident, data-driven decisions. At PhotoSat, your work directly impacts how the world's largest resource projects are monitored, planned, and optimized.

The Opportunity

We're looking for a Marketing Specialist who thrives under pressure, brings energy to their work, and genuinely enjoys building impactful marketing programs. This role goes far beyond "typical" marketing tasks - you'll play a hands-on role across digital campaigns, content, events, analytics, and brand execution.

Reporting to the Associate Director of Marketing, you'll work closely with Regional Sales and cross-functional teams to support daily, monthly, and quarterly initiatives that drive awareness, engagement, and growth. If you're someone who likes ownership, variety, and seeing your work translate into real business impact, this role is for you.

About The Role

As a Marketing Specialist, you will:

• Support and execute initiatives across content marketing, digital marketing, email campaigns, webinars, website updates, social media, CRM management, events, and market research
• Support the marketing lifecycle of new products and service developments at various stages
• Lead the planning, execution, and optimization of integrated marketing campaigns, collaborating with internal teams and external partners
• Strategize and execute advertising campaigns across print, digital, and media channels, tailored to target audiences
• Identify and evaluate new advertising opportunities and stay current with industry and market trends
• Analyze campaign performance, digital analytics, and marketing studies to identify target audiences, insights, and competitive advantages
• Coordinate and finalize content for email campaigns within marketing automation and CRM platforms
• Collaborate with key stakeholders to manage and grow corporate social media channels (LinkedIn, YouTube)
• Assist with creating and reviewing ad copy, website content, and landing pages
• Plan and execute in-person and virtual events, including conferences, client events, and webinars, managing logistics, messaging, promotions, on-site support, lead management, and post-event nurture to support demand generation objectives

Required Qualifications

• 3+ years of experience in digital marketing
• 2+ years of experience in social media management, email marketing, and event marketing
• Bachelor's degree in marketing, communications, public relations, digital communications, or a related field
• Strong organizational, time management, and prioritization skills
• Excellent verbal, written, editing, and presentation skills
• Ability to manage multiple initiatives and meet deadlines in a fast-paced environment
• Strong interpersonal skills with the ability to work both independently and collaboratively
• Familiarity with digital marketing platforms, tools, and best practices
• Creative thinker with strong problem-solving skills
• Basic graphic design skills are considered an asset
• Experience using CMS platforms (WordPress) and CRM tools (Salesforce, ZoomInfo)
• Hands-on experience building and executing full-funnel demand generation campaigns
• Strong experience running and optimizing campaigns on LinkedIn Campaign Manager
• Knowledge of LinkedIn algorithms updates, best practices, and emerging B2B trends

Knowledge, Skills and Abilities Include

• Advanced proficiency with Adobe Creative Suite (InDesign, Illustrator, PhotoShop, Acrobat) and strong working knowledge of MS Office (Word, Excel, PowerPoint, and Outlook)
• Demonstrated experience with HTML/HTML5 and CSS
• Experience with email marketing platforms such as Campaigner, Salesforce Pardot, HubSpot, Marketo, or similar
• Strong understanding of email marketing best practices
• Solid grasps of project management fundamentals
• Advanced experience with: Google Ads, LinkedIn Campaign Manager, Google Analytics

What We Offer

• The expected salary starting at $60,000, commensurate with experience and skill set
• Opportunity to make a measurable impact on a fast-growing, technology-driven company
• Exposure to global markets, innovative technology, and complex B2B challenges
• A collaborative team environment where initiative and creativity are valued

How to Apply

If this sounds like you, we'd love to hear from you. Qualified applicants may apply in one of the following ways:

• Direct: Email your resume and cover letter, including links to your LinkedIn profile and portfolio or personal website

Presentation Assignment: Selected candidates will complete a short take-home assignment (approximately 1-2 hours) as part of the hiring process.

All applications will be held in strict confidence. This posting will remain open until the position is filled.

To learn more about PhotoSat, visit www.photosat.ca