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Levitt-Safety is a proudly Canadian, family-owned business with a mission to help organizations protect their people, property, and the planet. For more than 90 years, we’ve been providing safety solutions across industries - from fire protection and gas detection to safety training and emergency response.
We’re passionate about creating safer workplaces and stronger communities. At Levitt-Safety, you’ll find a collaborative environment where your ideas are valued, your growth is supported, and your work truly makes a difference.
THE OPPORTUNITY
As the Business Development Manager - VFSS, you will be the driving force behind the growth of Levitt-Safety’s Vehicle Fire Suppression Systems business across Eastern Canada.
Reporting to the National Fire Systems Sales Manager, you will champion VFSS solutions primarily within the Mining, Metals, and Resources sectors, with secondary focus on industries such as forestry, transportation, shipping/container handling, and waste management.
This is a highly strategic, relationship-driven role focused on long-cycle, solution-based selling. You will build new customer relationships, expand our presence with existing accounts, and work closely with OEMs, end users, and internal service teams to position Levitt-Safety as the preferred VFSS partner.
You will be the Face of Levitt-Safety for this critical and growing segment of our business.
The right candidate can be based anywhere within Eastern Canada.
WHAT SUCCESS LOOKS LIKE
Success in this role is defined by your ability to:
- Win new VFSS installs and long-term service partnerships
- Embed Levitt-Safety deeper into customer operations and standards
- Build trusted relationships with OEMs, mine operators, and technical decision-makers
- Drive profitable, sustainable growth while upholding the highest safety standards
- Prospect and develop new VFSS opportunities with OEMs and large fleet operators not currently using Levitt-Safety, including new installs at OEMs, new mines, and mine expansions.
- Identify and secure long-term growth opportunities such as Preferred Service Partnerships (PSPs), embedded technician models, and conversion of competitor-supported or self-managed sites through audits, training, and best-practice programs.
- Own the full sales cycle - from prospecting and needs analysis through proposal, closing, and post-sale support.
- Build and maintain strong relationships with end users, OEMs, engineers, maintenance planners, and safety leaders.
- Lead major bids and proposals using standard templates and subject matter experts; deliver compelling, value-driven presentations to all levels of customer stakeholders.
- Partner with local sales, inside sales, service specialists, and customer service teams to deepen account penetration and leverage broader Levitt-Safety solutions.
- Support regional service teams in retaining and growing VFSS business at existing customers, including preparation and delivery of quarterly KPI reviews when required.
- Maintain a robust Salesforce CRM, capturing customer structure, fleet details, service arrangements, competitive data, and contract terms; use insights to drive territory planning, forecasting, and strategic decision-making.
- Maintain current knowledge of VFSS products, competitors, and industry trends; participate in audits, service and installation visits, sales meetings, training, trade shows, and industry events.
- Obtain and maintain required manufacturer certifications and role-relevant training.
- Proven sales experience in the mining industry (required)
- Experience selling into heavy equipment, industrial, or technical environments (preferred)
- Strong understanding of VFSS, or the ability to quickly develop expertise supported by strong mechanical aptitude
- Demonstrated success with solution selling and long sales cycles
- Ability to engage effectively with engineers, maintenance planners, safety leaders, and senior management
- Self-starter mindset with a strong hunter orientation
- Excellent communication, negotiation, and presentation skills
- Comfort working with CRM systems (Salesforce preferred)
- Willingness to travel extensively year-round to remote and industrial sites
- Knowledge of French is an asset in this position
