Vice President, Marketing & Communications

Ottawa Tourism

Ottawa Tourism is located and operates on the traditional and unceded territory of the Anishinaabe Algonquin people, who have travelled and inhabited these lands for millennia.

Vice President, Marketing & Communications.

Ottawa Tourism's vision is to be one of Canada's most visited, sustainable, vibrant, and valued urban destinations. As the city's destination marketing organization, Ottawa Tourism plays a vital role in promoting the capital as a compelling leisure and business destination while supporting broader economic development and enriching the quality of life for residents. Through strategic marketing, partnerships, and storytelling, the organization works to attract visitors, conferences, and events that strengthen Ottawa's visitor economy year-round. To learn more visit: https://ottawatourism.ca/en

Reporting to the Executive Vice President & Chief Marketing Officer and serving as a member of the Executive Leadership Team, the Vice President provides enterprise leadership for destination marketing, brand strategy, communications, digital transformation, media relations, and audience insights. This role plays a critical part in shaping Ottawa Tourism's strategic direction while ensuring marketing investments generate measurable economic outcomes, including increased visitation, room nights, delegate attendance, and visitor spending.

The Vice President will lead the development and execution of integrated marketing and communications strategies that elevate Ottawa's reputation as a vibrant, year-round destination. The role also serves as a senior spokesperson for the organization,representing Ottawa Tourism in domestic and international media and championing the city's stories through compelling destination storytelling

The successful candidate will bring significant senior marketing leadership experience, including a proven track record of delivering large-scale, integrated marketing initiatives with measurable impact. They will demonstrate strong expertise in digital transformation, data-driven marketing ecosystems, brand strategy, and reputation management. An accomplished relationship builder, the Vice President will be comfortable navigating complex partner environments involving industry, government, and community leaders while building high-performing teams and fostering innovation across the organization.

This position is based in downtown Ottawa and operates under a hybrid work model, with in-office presence expected three days per week.

For more information, including the executive brief, please reach out to Collin Ritch (via Isarta). The expected compensation range for this role is $147,000-175,000.

We thank all applicants for their interest, however only those under consideration for the role will be contacted.

Ottawa Tourism places great value on the importance of diversity in their workforce, and value inclusivity, trust, innovation and encourage applications from individuals who are members of under-represented or marginalized communities. They foster a diverse, equitable and inclusive organization.