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Why Join DAZN Bet?
At DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. As part of the DAZN ecosystem, we combine live sport streaming with innovative betting products, creating a unique platform for fans across multiple regulated markets.
We are committed to providing a safe and responsible betting environment while delivering best-in-class entertainment experiences. This is a unique opportunity to play a key role in launching and scaling our brand in Canada, shaping how we connect with sports fans in a fast-growing market.
We are looking for a Digital Marketing Manager – Canada to lead the development of our brand proposition and campaign direction in the Canadian market. You will work closely with the local Leadership Team and central marketing functions to define and execute a clear, customer-centric marketing strategy aligned to overall business objectives.
You will be responsible for driving customer acquisition and engagement through data-driven digital marketing strategies, ensuring strong brand awareness and conversion performance across all channels.
Salary Range: £65,000 - £75,000
This role can be based in Toronto Remote. The internal job title is Digital Marketing Manager
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
What You'll Be Doing:
- Define and execute the digital marketing strategy for Canada, aligned with overall business and brand objectives
- Plan and deliver multi-channel campaigns across SEO, PPC, Paid Social, Affiliate Marketing, Display, and Email
- Drive customer acquisition, engagement, and conversion through performance-led marketing initiatives
- Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI
- Own and evolve the SEO strategy, partnering with content and technical teams to improve organic performance
- Collaborate with CRM, content, and design teams to deliver engaging, localised marketing campaigns
- Use data and analytics to optimise campaigns, improve conversion rates, and drive personalisation strategies
- Work closely with internal and external stakeholders to identify consumer trends and refine value propositions
- Build strong cross-functional relationships across DAZN and DAZN Bet to unlock new revenue opportunities
- Monitor market and regulatory trends to ensure compliance and identify growth opportunities
- Ensure all marketing activity aligns with Responsible Gaming principles
What You'll Bring:
- 3+ years’ experience in digital marketing, ideally within sports, entertainment, or gaming/betting
- Strong background in performance marketing and paid media
- Proven ability to drive customer acquisition and revenue growth through digital channels
- Deep understanding of consumer behaviour, particularly sports fans
- Experience managing multi-channel campaigns across paid and organic channels
- Strong analytical mindset with the ability to interpret data and optimise performance
- Comfortable operating at both strategic and executional levels with high attention to detail
- Passion for sport, with a strong understanding of fan engagement across multiple sports
- Experience working in regulated markets (e.g., gambling) is advantageous
- Excellent communication skills with a detail-oriented approach
- Ability to thrive in a fast-paced, dynamic, and international environment
Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
About DAZN
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
Agility and creativity fuel growth and innovation, to Make It Happen.
Prioritising what matters drives progress and positive outcomes, Focusing On Impact.
Collective ambition builds optimism and success, in order to Win As One.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
